Consumer Behaviour Courses

... with trying to understand how customers and consumers behave, how markets function and evolve, how firms relate to these markets, as well as identifying the contributions of Marketing to organisational performance and societal welfare. As the BA Marketing at Liverpool is highly regarded by the influential... Learn about: IT Management, Skills and Training, Basic IT training...

... from the list below): Project Management International Business Consumer Behaviour Employee Relations Module summaries Year 1 (Level 4) Professional Skills... Learn about: International Business, IT Project Management, Business Development...

...location and time) are subject to change over time. Year 1 modules include: Digital Business Management and Emerging Technology (core, 15 credits)... Learn about: IT Law, Business and Management, Consumer Behaviour...

... of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations. You will then use your critical analysis and independent judgement... Learn about: Marketing Communications, Financial Management, International Marketing...

... of marketing Consumer Behaviour (MKIB155) Level 1 Credit level 15 Semester Second Semester Exam:Coursework weighting 60:40 Aims Understanding how customers... Learn about: Business Environment, Basic IT training, Accounting MBA...

... Business Consumer Behaviour Project Management Managing Small and Medium Enterprises Module summaries Year 1 (Level 4) Professional Skills for Business... Learn about: Strategic Management, Corporate Law, Business Studies...

...based on their own innovative research. Completing this module will give you an advantage when competing for jobs in the third and public sector. Our Business... Learn about: Quality Training, Skills and Training, Marketing Communications...

... Ethics; plus one other. COMPULSORY MODULES Brand Management Consumer Behaviour Digital and Social Media Marketing Marketing Research Strategic Marketing... Learn about: Part Time, Social Media, International Marketing...

... Project Management International Business Consumer Behaviour Employee Relations Module summaries Year one modules Professional Skills for Business... Learn about: Business Accounting, Strategic Management, Business Studies...

... Business Consumer Behaviour Project Management Managing Small and Medium Enterprises Module summaries Foundation year (Level 3) We believe in giving... Learn about: Project Management, Strategic Management, Business Accounting...

... modules from the list below): Project Management Consumer Behaviour Employee Relations Managing Small and Medium Enterprises International Business Finance... Learn about: Strategic Management, Consumer Behaviour, Corporate Law...

... of business. The emphasis of this course in on marketing and so we will focus on products, distribution, pricing and promotion, and how these affect consumer behaviour. We have developed this course in partnership with public and private local business organisations to give you real-world understanding... Learn about: Part Time, International Business, Resource Management...

... International Business Final Project (Dissertation) Optional modules (choose one optional modules from the list below): Project Management Consumer Behaviour... Learn about: IT Project Management, Part Time, Resource Management...

... of business. The emphasis of this course in on marketing and so we will focus on products, distribution, pricing and promotion, and how these affect consumer behaviour. We have developed this course in partnership with public and private local business organisations to give you real-world understanding... Learn about: Business Finance, Strategic Management, IT Law...

...): Project Management Consumer Behaviour Employee Relations Managing Small and Medium Enterprises International Business Finance. Module summaries Foundation... Learn about: Management Accounting, Business Finance, Business Accounting...

... now. But knowledge does just attract you, it attracts millions of consumers who receive thousands of impacts over the course of a day, as soon as they step out of their front door, and even in their own homes, through their devices. The Master in Psychology and Consumer Behaviour is designed to equip... Learn about: Social marketing, Consumer Behaviour, Fundamentals of consumer...

... of being competitive in the only way possible: innovating, transforming and adapting quickly, agilely and efficiently to a market that is more dynamic than ever. Marketing begins and ends with the consumer, it is the cornerstone of a strategy designed around consumer behaviour. Hence the importance... Learn about: Product marketing, Media Marketing, Marketing Strategy...

...: consumer behaviour theory, market segmentation, targeting of specific demographics, consumer touchpoints and, in line with current trends, digital marketing strategies. The application of these fundamentals will enable organisations to implement cost effective marketing strategies or the knowledge... Learn about: Marketing Communications, Learning and Development, Consumer Behaviour...

... Analysis IT for Business Law for Business Personal Development Human Resource Management Entrepreneurship & Innovation Marketing Communications Consumer... Learn about: Strategic Management, Business Marketing, Business Environment...