Customer Relationship Management
Course
Online
Description
-
Type
Course
-
Level
Intermediate
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Methodology
Online
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Class hours
60h
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Duration
3 Months
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Online campus
Yes
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Personal tutor
Yes
CRM is all about business survival and how to create new value for its stakeholders by managing relationships. As a critical organizational competence, its management cannot be left to chance. Indeed in fiercely competitive markets where products and services are similar, has placed additional burden for organisations to develop strategies that will put their customers first.
About this course
Customer care is everybody’s job, because every individual and team within an organisation contributes to the products, services or general impression that customers, clients and visitors take away with them. This course identifies the key ingredients of customer care and how learners can make an important contribution to the success of their company and enhance their career through a professional approach to customers.
Marketing Managers/officers, Sales Managers/officers, Product or Brand Managers/Officers, Advertising Managers/Officers
None
Reviews
Subjects
- CRM
- Customer Relationship Management
- Customer relationship
- Care Management
- Customer Service
- Customer Retention
- Customer Loyalty
- Relationship Building
- Customer Manager
- Customer satisfaction
Teachers and trainers (1)
Mac Taslimi
Course Director
Course programme
Customer Relationship Management: Principles
- Customer Relationship Management Concepts
- Customer Relationship management Drivers
- Building customer relationships
- Customer service
- Internal marketing
Customer Relationship Management: Applied Strategy
- Foundations for Customer Relationship Management Strategies
- Customer Relationship management Strategies.
- Relationships with other stakeholders
- Implementation of CRM in the organisation
- Reviewing the CRM strategy
Customer Relationship Management: Pursuing Service Excellence
- Quality Service Del ivery
- Delivering Exceptional Customer Service Beyond Customers Expectation
- Monitoring and Measuring for Continual Servicelevel Improvement
- The Keys to Customer-Centricity
- Measuring customer Lifetime value to the organisation
- Best Practices for winning Customer Loyalty
Customer Relationship Management