Marketing Communications Degrees in Lancashire

...This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision... Learn about: Strategic Marketing Planning, Marketing Environment, Public Relations...

...The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts... Learn about: Branding Strategy, Marketing Simulation, Marketing Communications...

...business and international strategic alternatives. Option Units Business and Enterprise Negotiated Unit This unit allows you to draw on your own work situation... Learn about: Business and Management, IT Development, Financial Training...

...BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective... Learn about: Advertising and Marketing, Marketing Communications...

...The digital economy and the rise of the social media savvy customer means organisations need new tools and a strong brand to remain competitive. This shifting relationship means demand is growing for graduates with digital marketing skills. This degree combines traditional marketing practices... Learn about: Digital Economy, Marketing Communications, Social Media...

... that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design... Learn about: Consumer Behaviour, Marketing Communications, Direct Marketing...

...You will gain an understanding of key marketing principles and examine what drives consumer behaviour, enabling businesses to develop popular products, compelling offers and effective promotional campaigns. You will discover how advertising has become increasingly challenging and dynamic and how... Learn about: Convergent Media, Consumer Behaviour, Retail Marketing Planning...

...(20 credits) BUS2034 Services and Experiential Marketing (20 credits) BUS2035 Consumer Behaviour (20 credits) BUS2038 Loyalty Generation and... Learn about: Loyalty Generation, PR training, Public Relations...

...BUS2022 Project Management (20 credits) You will select one of the following modules: BUS2020 Graduate Enterprise (20 credits) BUS2021 Creating Innovation... Learn about: Business Strategy, Organisational Misbehaviour, Marketing Communications...

...Year 2 BUS2017 Research Methods for Business (20 credits) BUS2018 Managing the Human Resource (20 credits) BUS2027 Intermediate Economic Analysis... Learn about: Global Marketing Management, Business Economics, Strategic human Resource Management...