Strategic Marketing Degrees

...Lectures: 2 sessions / week, 1.5 hours / session 15.902 This course is intended to be an extension of course 15.902, Strategic Management... Learn about: Strategic Management...

...to complete modules totalling 120 credits by the end of each Stage. Please be aware that programme modules do change and therefore may differ for your year of entry... Learn about: Marketing Management, IT Management...

...Profiling and CRM (Core,20 Credits) Digital Campaign Management and Media (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Full Time, Digital Marketing...

...The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance... Learn about: Service Marketing, Global Branding, Financial Aspects...

...the recent work by sociologists and sociologically-oriented organization theorists that investigates central questions in strategic management... Learn about: Strategic Management...

...all have in-depth knowledge of exam preparation and blue chip business experience Class sizes In contrast to many other specialist colleges...

...(Core,20 Credits) Business Analysis for Decision Making (Core,20 Credits) Academic Language Skills for Newcastle Business School (Core – for International... Learn about: Decision Making, Marketing Management, Business School...

...as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon... Learn about: Market Research, Marketing Research, Marketing Learning...

...bargaining, and repeated games. Then we introduce solution concepts for cooperative games and study non-­cooperative implementations. Other topics include...

...Principles of Marketing The Responsible Marketer Marketing Communications Theory and Practice Digital Media and Marketing Platforms Year 2 You study... Learn about: Skills and Training, Marketing Management, IT Management...

...(Core,20 Credits) Branding (Optional,20 Credits) Contemporary Issues in Consumer Behaviour (Optional,20 Credits) Global Consumers and Marketplaces... Learn about: Full Time...

...combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies... Learn about: Learning Community, Management of Marketing, Marketing Management...

...who are looking to pursue a career in marketing, the strategic knowledge and practical skills that businesses are seeking. Even if you wish to specialise... Learn about: Marketing Research, Skills and Training, Business School...

...Communications Theory and Practice Principles of Marketing The Responsible Marketer Year 2 You will study four, 30-credit core units: Advertising Management... Learn about: IT Management, Brand Management...

...key management capabilities that will ensure you make an immediate impact in the workplace. Strategic Marketing for Sustainable Competitive Advantage... Learn about: Full Time...

...and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing... Learn about: Introduction to Marketing, Introduction to Design, Design Visualisation...

...guaranteed and is subject to supervisor and unit availability. Part-time study Part-time students should contact the Research Discipline Coordinator... Learn about: Part Time...

...a mixture of coursework and formal examination, although there are a number of units that are assessed by coursework only. In each year of full-time study... Learn about: Creative Writing...

...approaches, and tools for interpreting and governing Digital Transformation strategically and managerially. * Digital Innovation Leadership... Learn about: International Business, Digital Marketing...

...Throughout the programme you will continually confront ‘real’ world issues in marketing. Our MSc is unique and the class size is tightly controlled to... Learn about: Marketing Management, Creative Communications, Brand Management...