Strategic Marketing Degrees

...in both marketing and event management. BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio... Learn about: Event Management...

...Lectures: 2 sessions / week, 1.5 hours / session 15.902 This course is intended to be an extension of course 15.902, Strategic Management... Learn about: Strategic Management...

...The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance... Learn about: Strategic Management, Financial Aspects, Social Media...

...Profiling and CRM (Core,20 Credits) Digital Campaign Management and Media (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Digital Marketing, Full Time...

...all have in-depth knowledge of exam preparation and blue chip business experience Class sizes In contrast to many other specialist colleges...

...the recent work by sociologists and sociologically-oriented organization theorists that investigates central questions in strategic management... Learn about: Strategic Management...

...as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon... Learn about: Learning Community, Marketing Learning, Marketing Simulation...

...Profiling and CRM (Core,20 Credits) Digital Campaign Management and Media (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Digital Marketing, Full Time...

...Principles of Marketing The Responsible Marketer Marketing Communications Theory and Practice Digital Media and Marketing Platforms Year 2 You study... Learn about: Marketing Management, IT Management, Skills and Training...

...bargaining, and repeated games. Then we introduce solution concepts for cooperative games and study non-­cooperative implementations. Other topics include...

...combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies... Learn about: Marketing Management, Management of Marketing, Consumer Behaviour...

...(Core,20 Credits) Business Analysis for Decision Making (Core,20 Credits) Academic Language Skills for Newcastle Business School (Core – for International... Learn about: Business School, Decision Making, Marketing Management...

...Communications Theory and Practice Principles of Marketing The Responsible Marketer Year 2 You will study four, 30-credit core units: Advertising Management... Learn about: Brand Management, IT Management...

...who are looking to pursue a career in marketing, the strategic knowledge and practical skills that businesses are seeking. Even if you wish to specialise... Learn about: Skills and Training, IT Management, Marketing Research...

...and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing... Learn about: Introduction to Design, Marketing Research, Introduction to Marketing...

...(Core,20 Credits) Branding (Optional,20 Credits) Contemporary Issues in Consumer Behaviour (Optional,20 Credits) Global Consumers and Marketplaces... Learn about: Full Time...

...a mixture of coursework and formal examination, although there are a number of units that are assessed by coursework only. In each year of full-time study... Learn about: Creative Writing...

...guaranteed and is subject to supervisor and unit availability. Part-time study Part-time students should contact the Research Discipline Coordinator... Learn about: Part Time...

...Throughout the programme you will continually confront ‘real’ world issues in marketing. Our MSc is unique and the class size is tightly controlled to... Learn about: Brand Management, Digital Marketing, Marketing Management...

...key management capabilities that will ensure you make an immediate impact in the workplace. Strategic Marketing for Sustainable Competitive Advantage... Learn about: Full Time...