Fundamentals of Product Management

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop provides an overview of the principles of product management as applied in a range of industries covering both goods and services.

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.

Some previous knowledge of basic marketing principles is assumed.

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Subjects

  • Product Management
  • Product plans
  • Product Strategy
  • Product portfolio
  • Product Development
  • Product Photography
  • Product Analysis
  • Product Materials
  • Product Packaging
  • Product Managers
  • Product plan

Course programme

Learning outcomes
  • Deal with some of the common challenges facing product managers.
  • Understand the key elements and stages in building a product plan.
  • Understand and contribute to the product development process.
  • Evaluate your product range and suggest alternatives for performance improvement.
  • Develop appropriate product strategies based on an analysis of the lifecycles of your products.
  • Analyse a portfolio of products and understand the role of your product in its portfolio.
  • Clarify your role and responsibilities.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Fundamentals of Product Management

£ 595 + VAT

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