Fundamentals of Selling

The Chartered Institute of Marketing

Training

In London and Manchester

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Know how to find more of your ideal clients.
Get a positive response to your e-mails and phone calls.
Increase your conversion rates from contact to sale.
Overcome any and all objections, including the 'price' objection.
Hit target.

Facilities

Location

Start date

London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
See map

Start date

On request

About this course

Business owners and sales people selling B2B. People who are new to sales or with limited sales experience or those wanting a refresher to bring selling skills up to date.

This course provides a basic grounding for people who are new to or with limited knowledge of selling. The course will build practical skills to enable delegates to deliver effectively in today’s changing world of sales.

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Subjects

  • Sales
  • Sales Training
  • Psychology
  • Sales Techniques
  • Customers
  • Weaknesses
  • Quality
  • Business
  • Analyse business
  • Strengths

Course programme

Learning outcomes
  • Understand the psychology behind selling to improve your levels of success.
  • Identify opportunities to attract new customers.
  • Compile a quality prospect list and monitoring form which can be used to analyse business and identify the strengths and weaknesses of your activity.
  • Create your own 'value proposition' to enable you to clearly communicate how you can add value to your customers business.
  • Write e-mails that will be read and make phone calls that will result in an appointment.
  • Understand and be equipped to implement a tried and tested sales process which will maximise every sales opportunity.
  • Ask effective questions which will lead to a reduced level of objections and an increased level of sales.
  • Professionally identify the needs of the customer, match with a suitable solution and close the sale.
  • Use a very simple process to anticipate and deal with any objections that may arise.
  • Truly differentiate yourself from the competition and increase repeat and referral business.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Fundamentals of Selling

£ 595 + VAT

The best Sales Skills courses

See all

See all