Google AdWords Search, Display & Remarketing Masterclass - 3 Days

ivantage Limited
4.6
19 reviews
  • We organised a 2 day course for our in-house team. We learnt a few tips and techniques; however it was good to see we are doing most things correctly which has given confidence to the team. Sharron has excellent in-depth knowledge and really helped to explain technical concepts in a simple way.
    ← | →
  • I would recommend this to anyone that has dabbled but does not fully understand - I had done this and made some assumptions which were clarified as correct or not correct. I left feeling I had a better understanding of all of the terms, functions, actual application of analytics and more.
    ← | →
  • A course filled with instructive tips to get around some common problems and make the most out of the data collected, by tracking and filtering.
    ← | →

Training

In London

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£ 1,123 + VAT

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Description

  • Type

    Training

  • Level

    Beginner

  • Location

    London

  • Class hours

    18h

  • Duration

    3 Days

  • Start date

    Different dates available

With Matt Trimmer - Google Seminar Leader

Google AdWords Search, Display & Remarketing Masterclass is a 3-day, in-depth, hands-on training programme that starts with the fundamentals of Google AdWords, how to build targeted keyword search campaigns and then on to analysing, optimising and managing search campaigns and extending AdWords into display and remarketing.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open

About this course

You will end the three days having accomplished a mini-MBA in Google AdWords from basic to advanced keyword search campaign set-up, optimisation and management to extending campaigns in to display and remarketing. You will be confident setting-up, analysing, improving and optimising any search, display or remarketing campaign.

Anyone with a need to run or supervise paid search campaigns.

For Google AdWords training, attendees will require on-line administration access to an active Google AdWords account for the duration of the training.

A prerequisite of attending the AdWords 201 course is having completed the AdWords 101 course or possessing equivalent knowledge. A prerequisite of attending the Adwords 301 or 302 courses is having completed the AdWords 101 and 201 courses or possessing equivalent knowledge.

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google AdWords since 2000. Our Google AdWords course is the most in-depth and comprehensive Google AdWords training course available. Key highlights of our Google AdWords training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google AdWords account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.6
excellent
  • We organised a 2 day course for our in-house team. We learnt a few tips and techniques; however it was good to see we are doing most things correctly which has given confidence to the team. Sharron has excellent in-depth knowledge and really helped to explain technical concepts in a simple way.
    ← | →
  • I would recommend this to anyone that has dabbled but does not fully understand - I had done this and made some assumptions which were clarified as correct or not correct. I left feeling I had a better understanding of all of the terms, functions, actual application of analytics and more.
    ← | →
  • A course filled with instructive tips to get around some common problems and make the most out of the data collected, by tracking and filtering.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
05/09/2016
What I would highlight: We organised a 2 day course for our in-house team. We learnt a few tips and techniques; however it was good to see we are doing most things correctly which has given confidence to the team. Sharron has excellent in-depth knowledge and really helped to explain technical concepts in a simple way.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: I would recommend this to anyone that has dabbled but does not fully understand - I had done this and made some assumptions which were clarified as correct or not correct. I left feeling I had a better understanding of all of the terms, functions, actual application of analytics and more.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: A course filled with instructive tips to get around some common problems and make the most out of the data collected, by tracking and filtering.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: The course was fantastic and Sharron was outstanding. Her understanding of Adwords was amazing. This one course helped me and my company realize that we have been misusing AdWords for years. Thanks to your company and Sharron we now understand how AdWords works and how to use it properly. Thank you, thank you, thank you. I will be back for more of your courses soon!
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: The course was an amazing experience! Although it was complex and difficult material, Matt had everything laid out very nicely to explain the context for all learning styles and all learning paces. Great job Matt!
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google AdWords
  • Search campaigns
  • QUALITY SCORE
  • Targeting ads
  • Keywords
  • SEO
  • Google Display Network
  • Remarketing
  • Product listing ads
  • Shopping campaigns

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Google AdWords 101 - Building, optimising and managing search campaigns
  • Session 1- Search marketing, account structure, the auction process, quality score, ad rank and creating a new campaign
  • Session 2 - Targeting ads, keyword research, keyword match types and ad preview testing
  • Session 3 - Creating compelling text ads and using ad extensions
  • Session 4 - Bidding strategies, conversions, analysis, reporting, user access and billing

Google AdWords 201 - Optimising search campaigns through analysis, structure and control
  • Session 1 - Analysing current performance for future improvements
  • Session 2 - Keyword research, match types, negative keywords and optimum account structure
  • Session 3 - Creating compelling ads, finding optimum landing pages and testing for success
  • Session 4 - Bidding strategies and adjustments, shared budgets, automation and improving management

Google AdWords 301 - Extending search campaigns with display advertising and remarketing
  • Session 1- The Google Display Network, initial targeting and set-up
  • Session 2- Planning your display campaign, targeting options, optimisation and analysis
  • Session 3- Creating simple display ads, creative options, video and Google Sponsored Promotions
  • Session 4- Simple and advanced remarketing to website users, customer e-mails, apps and Youtube users

Additional information

Google AdWords Training Curriculum
Our Google AdWords training offers you the opportunity to learn about Google AdWords search campaigns at an introductory but fast moving 101 level onto analysing and optimising search campaigns with 201 through to extending your campaigns into display and remarketing with 301 and on to using feeds, dynamic remarketing and shopping campaigns with 302. 

Day Class or Masterclass? Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you. 

What is the training format? Log-on to your Google AdWords account using our computers (or feel free to bring your own) as you follow the instructor showing you how to use key Google AdWords features and settings, backed-up by key theory sessions using slides and white-board explanations.

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Google AdWords Search, Display & Remarketing Masterclass - 3 Days

£ 1,123 + VAT

The best Internet Marketing courses

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