Internet Advertising inhouse

...from the Rugby World Cup. Google AdWords is currently one of the, if not the, most powerful advertising media in the world. And unlike traditional media...

...and who has, or may soon have, an online sales target to achieve Online Advertising Overview (½ day) Ideal for Anyone who manages sales teams...

...classified advertising teams, marketing departments; anyone who has, or may soon have, an online sales target to achieve Online Advertising Primer...

...Content of the day The different roles of online publishing As an originator of content As the host of content As the consumer of content Using other's...

...definitions and examples of: Metrics The ongoing power of email Affiliate programs Sales referrals Pay-per-click advertising and banner advertising Interactive...

...Content of the ½ day Why digital media is top of the agenda and here to stay Understanding web speak Why do users turn to the web? Revenue possibilities...

...Content of the ½ day What is 'traffic' anyway? Why does it matter and how should a better understanding affect what you do editorially Hits...

...Using the news pyramid Unfolding the news story - how much; how often Managing news flow Using keywords and phrases Writing meaningful headlines Keeping...

...techniques. Content of the ½ day What is 'traffic' anyway? Why does it matter and how should a better understanding affect what you do editorially Hits...