Driving Traffic to your Site - SEO

Driving Traffic to your Site - SEO

(½ day)

Ideal for

Anyone who wants to increase the traffic to a website by the use of search engine optimisation (SEO) techniques.

Content of the ½ day

• What is 'traffic' anyway?
• Why does it matter and how should a better understanding affect what you do editorially
• Hits, page views, ad inventory, site 'stickiness', referrals etc. Which stats matter and why
• Why referrals are important and how they are created
• Sources of online traffic and making the most of them online - print audience, your existing online audience and the untapped audience interested in your content
• Making your site work better with search engines
• Keywords, tags, metatags
• Related SEO activities like usability, site design and navigation