Marketing on the Web

Marketing on the Web

(½ day)

Ideal for

Sales teams and sales support teams; website designers.

Content of the ½ day

• Overview of marketing online
• How "driving traffic" has evolved
• Descriptions, definitions and examples of:
• Metrics
• The ongoing power of email
• Affiliate programs
• Sales referrals
• Pay-per-click advertising and banner advertising
• Interactive advertising
• Search engine marketing (including optimization)
• Blog and article marketing
• Cross-pollinating with traditional media
• Competitions and promotions
• Online database creation and usage
• What works, what defines success and what doesn't work
• Things to watch out for
• Metrics