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Managing Campaigns

Short course

Inhouse

Price on request

Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

This course identifies what good management of a public relations campaign means and how to make it happen. Suitable for: In-house PR professionals

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Course programme

Managing Campaigns

(1 day)

Ideal for

In-house PR professionals.

Benefits

A well-managed campaign should ensure a successful outcome with no crises. This course identifies what good management of a public relations campaign means and how to make it happen.

Content of the course

  • What does managing a campaign mean?
  • What do you want to achieve from the campaign?
  • Drawing up headlines
  • Message development
  • Audience definition
  • Who are you trying to influence and why?
  • Briefing spokespeople

Managing Campaigns

Price on request