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Managing Campaigns
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
This course identifies what good management of a public relations campaign means and how to make it happen. Suitable for: In-house PR professionals
Reviews
Course programme
Managing Campaigns
(1 day)
Ideal for
In-house PR professionals.
Benefits
A well-managed campaign should ensure a successful outcome with no crises. This course identifies what good management of a public relations campaign means and how to make it happen.
Content of the course
- What does managing a campaign mean?
- What do you want to achieve from the campaign?
- Drawing up headlines
- Message development
- Audience definition
- Who are you trying to influence and why?
- Briefing spokespeople
Managing Campaigns