The Market Research Society (MRS) courses

...of tools and techniques for workshop activities THE COURSE IS SUPPORTED BY A SPECIALLY DEVISED AND COMPREHENSIVE MANUAL Who will benefit? This course...

...This course is suitable for middle and senior managers who wish to review and improve their leadership skills, taking advantage of current best practice...

...This course enables you to: Develop an awareness of how the worlds of Social Networking and Web 2.0 are changing and impacting on market research...

...understanding client personality types; how and when to follow up; how to use agency literature optimally Who will benefit? This course will benefit all researchers...

...Those with some very basic experience of designing, using or analysing questionnaires. Researchers with between three months' and one year's experience...

...those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of the market research industry...

...delegates should understand: The concepts covered in the Elementary Sampling course; Have an awareness of the different types of weights, the situations...

...styles how to establish contact and account plans for clients how to communicate more proactively and confidently with their clients Who will benefit?...

...and drawbacks show awareness of the processes involved in interviewing and how they affect the interview use a range of eliciting skills, adapted to match...

...negotiation state their needs clearly to their client ask questions to discover the client's priorities summarise key issues in the deal analyse the tactics...

...Learning outcomes By the end of the course, delegates should be able to: recognise the differences between a manager and a leader interpret and communicate...