Marketing and Advertising by MIUC Marbella

Strategic Marketing and Analytics: Develop the art and science of strategic decision-making by learning how to scan the environment for the best possible options, learning the techniques needed to improve strategic decisions in the face of complexity, uncertainty and conflicting objectives.
Market Research

Methods: Use market research to guide marketing decisions, and develop skills in gathering and analysing information.

Consumer Behaviour: Learn the main concepts of consumer behaviour and decision-making, including psychological theories such as buying patterns and motivations.

Product and Brand Management: Gain insight into new product development techniques and branding, developing a clear understanding of the importance of creating powerful brands, learning how consumers choose them and how they can satisfy social and psychological needs.

Advertising and PR Strategies: Sharpen your perspective on campaign objectives and goals; not only from the perspective of a planner and but also from that of a critical consumer receiving campaign information.

Marketing Management: Understand key marketing concepts and their applications in market research, segmentation, selecting target markets, product development, pricing, promotion and distribution.

Entrepreneurial Marketing: Develop an in-depth understanding of the theory, concepts and tools used to market new products and services and competitively analyse strategies and alternatives to enter new markets.

Leadership: Develop a clear understanding of what it takes to effectively lead business teams to achieve pre-determined goals and successfully execute strategies.

Project Management: Learn the practice of good project management, identifying and scheduling project resources, and producing critical path planning and evaluation reports.