Marketing Materials

Marketing Materials

(1 day)

Ideal for

Managers and executives responsible for producing catalogues, websites, brochures, media packs, advertising, exhibitions or direct marketing material.

Benefits

A practical and instantly applicable guide to planning, producing and assessing your vital marketing materials.

Content of the day

• Planning for the objectives and the audience
• Managing your resources and information
• Briefing suppliers and creativity checklists
• Testing and monitoring
• Acquisition or retention?
• Key influencers on success
• Campaign planning - onward marketing