Managing Community Involvement Programmes

• Corporate community involvement (CCI) programmes
• Employees and community programmes
• Cause-related marketing (CRM)
• Developing community programmes
• Evaluation community programmes

Upon completion of this course, you will be able to understand:

• Concepts of community involvement, corporate social responsibility and cause-related marketing.
• Key principles of community relationship building and how to apply this understanding to simple, meaningful scenarios.
• Issues arising from an organisation’s community involvement.
• Corporate strategies for integrating corporate social responsibility and community programmes into the business plan from a stakeholder perspective.