PR Boot Camp

Churchill Square Training & Development

Course

Online

£ 39 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    February

Study materials, tutor support & certificate

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Facilities

Location

Start date

Online

Start date

FebruaryEnrolment now open

About this course

What Will Students Learn?

-Apply the different purposes to strategic vs. tactical PR
-Design a PR strategy
-Develop strong relationships with reporters and journalists
-Take their communication skills to a higher level

What Topics are Covered?

-Public relations
-Building your PR plan
-Structuring messages
-Establishing media guidelines
-Managing the media
-The press release
-PR and the crisis
-Social media and public relations

This course is recommended for all.

There are no requirements for this course.

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Reviews

Subjects

  • Public Relations
  • PR training
  • Public
  • Media
  • PR
  • Boot Camp
  • Communication Skills
  • Communication Training
  • Communications Planning
  • Speaking Skills
  • Sales Techniques
  • Sales Training
  • Media Studies
  • Media Advertising
  • Media management
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Segmentation
  • Marketing Communications

Teachers and trainers (1)

Susan Lloyd

Susan Lloyd

Managing Consultant

Susan has over twenty five years senior professional work experience, she spent the first 10 years of her career as a training manager in the Royal Navy, which included training design, delivery and training technologies. Both academically and professionally well qualified, she gained a top MBA from Cranfield University, an MA Marketing. In 2013, she qualified as an NLP Master Practitioner, she n

Course programme

COURSE OUTLINE

Public Relations

In this session, participants will explore what public relations is all about and why it is important.

Building Your PR Plan

This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.

Structuring Messages

This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.

Establishing Media Guidelines

Next, participants will learn what media guidelines are all about and how to choose a spokesperson.

Managing the Media

In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.

The Press Release

This session is all about writing a press release that gets your company noticed in the right way.

PR and the Crisis

Next, participants will learn about a slightly different aspect of public relations: managing a crisis.

Social Media and Public Relations

The final session of this course will explore the role of social media in public relations.

See related categories

PR Boot Camp

£ 39 VAT inc.

The best Sales Skills courses

See all

See all