Public Affairs Training: Lobbying And Public Affairs

Course summary

Many organisations recognise that they need a media strategy; some realise that they need a wider communications strategy, but relatively few have managed to integrate communications and public affairs effectively to achieve an influencing strategy. This course will explain how to move from thinking solely about communications to thinking about what you need to do to achieve your overall influencing objectives.

It will also help communications professionals in particular to develop their understanding of public affairs at a time when there is growing demand for experience of and knowledge of both disciplines.


Course outline

Over the day you will cover:

• What is public affairs?
• What does a public affairs role look like?
• What is politics? From organisational politics through to single issue and party politics
• Public affairs and media strategies
  
  • what are the similarities?
  • what are the differences?
  • when are they in conflict? How do we resolve that?
• What does success look like for public affairs?
• What happens when it goes wrong?

Participants are asked to bring one particular issue or example of their organisation's work with them that they would like to develop as a result of this course. Then by using case studies and small group working, step by step development of an influencing strategy which you can apply to your own issue or campaign.


Who is this course for?

This course is for in-house teams, we do not run it at present on our open training programme. If you would like to talk to someone about how we could tailor this course for the needs of your team, please

What will this course help me do: learning outcomes?

Primarily aimed at communications professionals and their managers, the course would also be useful for those looking to develop their understanding of public affairs.