Sales Promotion and Personal Selling (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Sales Promotion and Personal Selling Course In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion and personal selling. Both sales promotion and personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap and interaction between all the different tools of promotion, often sales promotion and personal selling are used closely together in promotional campaigns. After completing this course, you should be able to: understand the role of sales promotion in the marketing communications mix explain the range of sales promotion methods and current thinking about how they work develop plans for using sales promotion strategically in a range of applications and settings understand the role of personal selling in the marketing communications mix explain the range of selling roles and tasks and current views about how selling works as a communications tool explain the issues in planning and managing personal selling in the communications mix evaluate some key trends and developments in personal selling.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Sales Promotion
- IT
- Sales
- Sales Training
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Overview of Sales Promotion
How Sales Promotion Works
A Strategic Approach
Sales Promotion Methods
Other Issues in Sales Promotion
Personal Selling
Sales Force Management
Summary
Further Reading
Tutor-marked Question Paper
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Sales Promotion and Personal Selling (Byte Size Skills Course)