Search Engine Marketing

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This practical SEM course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. The result will be better search campaigns and confidence in dealing with both internal teams and external agencies.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This SEO/SEM training course is aimed at any marketer seeking to understand how to plan and work with this essential channel in today’s increasingly digital world. The search marketing course structure assumes you are planning, or do use, Google or Bing as promotional channels to your audience and need to plan the tactics of SEO and PPC to deliver success.

No specific requirements.

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Reviews

Subjects

  • Marketing
  • SEO
  • Planning
  • SEM
  • Ppc
  • Terminology
  • Red flags
  • Social Media
  • Planning Search
  • Google
  • Adwords
  • Google AdWords

Course programme

Learning outcomes
  • Knowledge of the terminology and best practice of SEM, SEO and PPC.
  • Judge a search agency/consultant’s abilities.
  • Look for ‘red flags’ for poor quality work.
  • How to integrate search with social media campaigns.
  • Planning Search Marketing into both on and offline campaigns.
  • Google AdWords campaign fundamentals.
  • How to plan future proof SEO.
  • Essential SEO to make a website more search engine friendly.
  • Simple link building for any company.
  • Measurement in a keyword “(not provided)” world.

See related categories

Search Engine Marketing

£ 595 + VAT

The best Internet Marketing courses

See all

See all