Selling at Exhibitions

Course

In London

£ 1,850 + VAT

Description

  • Type

    Workshop

  • Location

    London

  • Duration

    1 Day

Course Objective: by the end of this course, attendees will have deeper understanding of what the exhibition stand can achieve and their role in the team; how the manning of the stand can best be planned and utilised and how the team members' individual efforts can contribute to the success of the whole. They will be motivated and geared up for success! Suitable for: exhibition stand managers, sales staff and demonstrators.

Facilities

Location

Start date

London
See map
The Leathermarket, Weston Street, SE1 3ER

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Teachers and trainers (1)

Richard John

Richard John

Course programme

Selling at Exhibitions

Course Objective:
by the end of this course, attendees will have deeper understanding of what the exhibition stand can achieve and their role in the team; how the manning of the stand can best be planned and utilised and how the team members’ individual efforts can contribute to the success of the whole. They will be motivated and geared up for success!

The course is highly practical and full of interactivity. It is based on the presenter’s own practical experiences and observations over many years organising and taking part in successful exhibitions.

Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the timeframe you decide.

Course Elements

  • Group introduction presentations.


  • Explore the objectives for the Client’s presence at exhibitions. Team designs mission statement.

  • The importance of the pre-event briefing.

  • Individual roles; working in pairs; “greeters and dealers”; floaters.

  • Exploring visitor types – “the good, the bad, and the competition.”


  • Recognising and dealing – getting people onto the stand and recognising and maximising opportunities.

  • The power of information. Collecting, collating and using.

  • The importance of making the sale.

  • End of day and end of event debrief

  • Questions, evaluation and close.

  • Extensive role-plays and exercises throughout.
  • Additional information

    Payment options: Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the time frame you decide.

    Selling at Exhibitions

    £ 1,850 + VAT