The Strategic Marketing Masterclass

The Chartered Institute of Marketing

Training

In London and Cookham

£ 3,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven. Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge, tools and techniques to achieve this. The programme includes mentoring and clinic sessions, ensuring delegates have the confidence and support to instigate changes in their own business context.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Organisations wanting to improve their external focus or the effectiveness of their marketing activity - whether public or private sectors - will benefit from this programme.

Delegates need to be experienced managers, from a marketing or non-marketing background, involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy. Marketers with strategic responsibility and those developing into senior organisational roles will find this programme valuable as will those marketing practitioners responsible for operational marketing plans and their return on investment.

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Subjects

  • Marketing
  • Market orientation
  • Marketing plan
  • Analysis
  • Tools
  • Marketing Planning
  • Planning Process
  • Aligning strategic
  • B2b
  • B2C
  • Brand Strategy
  • Brand promise

Course programme

Learning outcomes
  • Marketing’s role in organisations today.
  • The challenge of establishing a market orientation.
  • Structure of a customer-focused marketing plan.
  • The tools of internal and external analysis.
  • The strategic marketing planning process.
  • Aligning strategic, operational and tactical level plans.
  • The challenges of segmentation in both B2B and B2C organisations.
  • Developing the value proposition.
  • From product to service to solution.
  • Brand strategy and delivering the brand promise.
  • Metrics to evaluate and improve future marketing performance.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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The Strategic Marketing Masterclass

£ 3,160 + VAT

The best Strategic Marketing courses

See all

See all