CIM Introductory Certificate in Marketing

Amersham & Wycombe College – a leading provider of vocational courses and training in Buckinghamshire

Students of all ages and backgrounds study with us each year; whether you are a young person soon to leave school or an adult looking to retrain or enhance your job prospects by gaining new skills, then we have something for you.

Progression could be to further employment or promotion and potentially for entry on to the Professional Certificate in Marketing.

The qualification will cover 2 units;
Unit 1: What is Marketing?
This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.
Unit 2: Understanding Customer Relationships
This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.