Building the Marketing Plan

Building the Marketing Plan

(1 or 2 days)

Ideal for

Managers or senior executives responsible for marketing a service, product, brand, charity or corporation.

Benefits

A practical and hands-on day focused on researching and building the optimum marketing plan.

Content of the day

• Planning - objectives, strategy, and tactics
• Marketing and communication objectives
• Audiences - researching, profiling, segmenting, targeting
• Developing marketing strategies
• Understanding the marketing mix
• Building your own marketing plan
• Testing, monitoring, and reviewing the plan