ContentETC courses

...responsibilities and rights Online publishers, editors, writers and others running online publications who need to know their responsibilities and rights...

...Importing your video Simple transitions Titling your project for the...

...(sales materials, relationship management, etc) Ad-serving software and technology Ad traffic definitions and traffic management Success tracking...

...(beyond the banner and back, size matters, branding versus response, call-to-action) The size of the industry Differentiation from other advertising mediums...

...Overview of marketing online, learn how "driving traffic" has evolved, what works, what defines success and what doesn't work. Suitable...

...focus their effort on creating more relevant, compelling, and persuasive web content. Content of the day Paper v screen - the key differences Visual impact...

...The technical side Enriching blogs Moderating Magazine blogging options Pulling readers to your...

...page views, ad inventory, site 'stickiness', referrals etc. Which stats matter and why Why referrals are important and how they are created Sources...

...readers both new and experienced Managing forums and blogs...

...(½ day) Ideal for Sales teams and sales support teams; website designers; anyone with a revenue target. Content of the ½ day Overview...

...Delegates will be exposed to the issues that affect communities on websites and come away with ideas for how to grow the traffic to their sites...