ContentETC courses

...To introduce delegates to successful techniques for writing for the web. Suitable for: Writers who want to develop or improve online writing skills Writers...

...for the web and want to improve. Benefits To prompt delegates to look at what works when writing for the web. Content of the ½ day How people read online...

...text, images, video, streaming, games, LBS, PDA What companies are doing already Pros and cons of mobile content/expectations versus reality Mobile "magazines"...

...online traffic and making the most of them online - print audience, your existing online audience and the untapped audience interested in your content...

...(1 day) Ideal for Anyone who is involved in providing news for their website. Content of the day Understanding news online Pitching content at your reader...

...To know your responsibilities and rights. Suitable for: Online publishers, editors, writers and others running online publications who need to know their...

...Content of the day Basics of camerawork Camera vs the eye (what's the difference?) Storytelling through a lens Basic camera shots The 'auto' button Better...

...(sales materials, relationship management, etc) Ad-serving software and technology Ad traffic definitions and traffic management Success tracking...

...(1 day) Ideal for Sales teams, account management teams, business development teams, classified advertising teams, marketing departments; anyone who...

...Overview of marketing online, learn how "driving traffic" has evolved, what works, what defines success and what doesn't work. Suitable...

...Delegates will focus their effort on creating more relevant, compelling, and persuasive web content. Suitable for: Sales or marketing executives involved in producing...