ContentETC courses

...To introduce delegates to successful techniques for writing for the web. Suitable for: Writers who want to develop or improve online writing skills Writers...

...Writing copy that works on the web Using key words and phrases to pull people to the site Remembering search engines Promoting reader interaction Considering...

...Content of the day Differences between mobile internet and internet - a different, much more complicated type of technology Types of content...

...techniques. Content of the ½ day What is 'traffic' anyway? Why does it matter and how should a better understanding affect what you do editorially Hits...

...Suitable for: Anyone who is involved in providing news for their website Anyone who is involved in providing news for their website Managing Online News Operations...

...To know your responsibilities and rights. Suitable for: Online publishers, editors, writers and others running online publications who need to know their...

...Learn the basics of camerawork, learn the difference between camera vs the eye, the importance of sounds. Suitable for: Anyone "behind" the camera...

...To understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve. Suitable...

...This course teaches you how the industry initially developed and how it's evolved, differentiation from other advertising mediums, working with ad agencies...

...definitions and examples of: Metrics The ongoing power of email Affiliate programs Sales referrals Pay-per-click advertising and banner advertising Interactive...

...marketing or managing persuasive website content, including newsletters and promotional emails Sales or marketing executives involved in producing...