ContentETC courses

...To introduce delegates to successful techniques for writing for the web. Suitable for: Writers who want to develop or improve online writing skills Writers...

...Writing copy that works on the web Using key words and phrases to pull people to the site Remembering search engines Promoting reader interaction Considering...

...Content of the day Differences between mobile internet and internet - a different, much more complicated type of technology Types of content...

...techniques. Content of the ½ day What is 'traffic' anyway? Why does it matter and how should a better understanding affect what you do editorially Hits...

...Using the news pyramid Unfolding the news story - how much; how often Managing news flow Using keywords and phrases Writing meaningful headlines Keeping...

...responsibilities and rights Online publishers, editors, writers and others running online publications who need to know their responsibilities and rights...

...Learn the basics of camerawork, learn the difference between camera vs the eye, the importance of sounds. Suitable for: Anyone "behind" the camera...

...and who has, or may soon have, an online sales target to achieve Online Advertising Overview (½ day) Ideal for Anyone who manages sales teams...

...(digital shops versus divisions, what attracts clients). Suitable for: Sales teams, account management teams, business development teams, classified advertising teams...

...Ideal for Sales teams and sales support teams; website designers. Content of the ½ day Overview of marketing online How "driving traffic" has evolved Descriptions...

...Delegates will focus their effort on creating more relevant, compelling, and persuasive web content. Suitable for: Sales or marketing executives involved in producing...