ContentETC courses

...Benefits To introduce delegates to successful techniques for writing for the web. Content of the ½ day Web vs print: the differences How people read...

...Writing copy that works on the web Using key words and phrases to pull people to the site Remembering search engines Promoting reader interaction Considering...

...Writing for the mobile internet Usability and user expectations...

...techniques. Content of the ½ day What is 'traffic' anyway? Why does it matter and how should a better understanding affect what you do editorially Hits...

...(1 day) Ideal for Anyone who is involved in providing news for their website. Content of the day Understanding news online Pitching content at your reader...

...laws of libel and slander on the Internet Holding and processing data The Data Protection provisions Misusing computer systems The Computer Misuse Act Doing...

...Importing your video Simple transitions Titling your project for the...

...an online sales target to achieve Anyone who manages sales teams; who has an interest in understanding online advertising and it's points of differentiation...

...Working with ad agencies (digital shops versus divisions, what attracts clients) The value of a targeted audience The "art" of selling in the online world...

...advertising Search engine marketing (including optimization) Blog and article marketing Cross-pollinating with traditional media Competitions and promotions...

...executives involved in producing, marketing or managing persuasive website content, including newsletters and promotional emails. Benefits Delegates...