Sales and Marketing Degrees

...By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions... Learn about: Marketing Planning Process, Mastering Metrics, Strategic Marketing...

...between manufacturing and service companies and their suppliers, customers, and competitors. The course covers strategic decisions in technology... Learn about: Business Strategy, Quality Training...

...debate and define your role as a visual communicator, exploring the what, who and why of communication just as much as the how. You will creatively explore...

...run and supported by academics and marketing practitioners globally renowned for their expertise. Core Modules Contemporary Issues in International Marketing... Learn about: International Marketing...

...technology and our MSc Digital Marketing degree prepares you for a fascinating career. During this course you will be exposed to a broader view of marketing... Learn about: Digital Marketing, Marketing Research, Marketing Communications...

...benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas... Learn about: Quality Training, Team Training, Marketing Analysis...

...The aims of the course are to develop students' abilities to become successful creatives in the advertising industry as copywriters, art directors or media planners...

...Core modules Dissertation , 60 credits Philosophy of Social Science Research The module considers fundamental philosophical debates about what counts... Learn about: Social Science...

...The best and most successful brands are completely coherent. Every aspect of what they do reinforces who they are. Our Branding and Identity course offers... Learn about: Art design, MA Branding, Art and design...

...effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have... Learn about: Marketing Management, Marketing Strategy...

...of marketing disciplines including international consumer behaviour, communications, research and strategic marketing. Modules Core modules Semester... Learn about: Marketing Management, Research and strategic marketing, Strategic Marketing...

...deepening your insights into the theory and practice of specialist aspects of marketing. Core modules Business Strategy Simulation, 10 credits Consultancy Skills and Practice...

...the fundamental issues and concepts relating to marketing practice. During your studies you will explore the marketing planning process, marketing concepts and debates... Learn about: Context of Management, Managing In Organisations, Management and Marketing...

...Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets... Learn about: Team Training...

...Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project... Learn about: Marketing Practices, Collaborative learning, Consumer Behaviour...

...Foundation Degree in Retail Management The Retail Management Foundation Degree is an employment-based course, which aims to capitalise on your experience...

...customer driven competitive strategies. Successful implementation of these strategies requires a marketing philosophy and marketing processes which... Learn about: Principles of Marketing, Marketing Research, Global Environment...

...there are two major questions: Lectures: 2 sessions / week, 1.5 hours / session Lectures, reading assignments, cases, class discussions, and invited speakers...

...learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects... Learn about: Marketing Communications, Services marketing, Marketing in Society...

...culture and the broader marketing environment. To develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives...