Dynamic Direct Mail

Dynamic Direct Mail

Benefits of attending:
· High quality training by experienced direct marketing professional
· Practical exercises to support the learning process
· Training can be geared to your individual organisation's situation

Outline of programme:
On this workshop, you will learn how to promote your business directly to your customers/clients, in a controlled, measured, and cost efficient programme. This workshop will save you money on all your future mailings, and help you to increase your response.

The topics covered include:
· What is Direct Mail?
· When it is junk mail (theirs) and when it is carefully targeted direct mail (yours)
· The four keys to direct mail success
· Managing your mailing list
· Using the telephone to ring up more profits
· Making them an offer they can't refuse
· When to tell the whole story, and when to keep it short and snappy
· Different Direct Marketing techniques to use for consumers and business-to-business customers
· How to make the most of coupons and inserts
· Measuring your success

Duration:
This course normally operates as a 1-day course, depending on the depth required and issues which need to be covered. It can also be run as part of a series, together with Marketing, Putting the Profit into PR, Managing the Customer, and Analysing the Effectiveness of Marketing Tools.