Google Analytics Masterclass - 4 Days

ivantage Limited
4.6
20 reviews
  • Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
    ← | →
  • Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
    ← | →
  • After GA 101 it's not unreasonable to feel a little raw – especially if you were a fresh face to Google analytics. If that raw-ness left you feeling uncomfortable, then 201 is certainly the remedy for that. A perfect continuation of GA 101, 201 helps form the slew of revelations into a more workable strategy and helps gives further insight into how Google analytics can work for your business.
    ← | →

Training

In London

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£ 1,497 + VAT

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Description

  • Type

    Training

  • Location

    London

  • Duration

    4 Days

With Matt Trimmer - Google Seminar Leader

Google Analytics Masterclass is a 4-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, and how Google Analytics works in detail and how it can be best configured.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the four days having accomplished a mini-MBA in Google Analytics from basic reporting to advanced analysis, through to configuration and implementation. You will be confident using, analysing, deploying and configuring Google Analytics in simple or complex environments and be able to put all the features of Google Analytics to use should you need to.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics.

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

Why Google Tag Manager training with ivantage?
vantage has been teaching digital professionals about Google Tag Manager since 2012, when Google awarded us Google Tag Manager certified status. Every year we attend the annual Google Analytics Summit (which also covers Google Tag Manager in some detail) in California to ensure what we teach is up to date, accurate and industry leading. Their course aims to teach a complex, technical topic to marketers and technicians alike in an easy to understand and useful way. Key highlights of our training are:

- Experienced practitioner leading and teaching
- Use your own Google Tag Manage account
- Updated for the latest features
- Google Tag Manager Certified since 2012
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.6
excellent
  • Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
    ← | →
  • Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
    ← | →
  • After GA 101 it's not unreasonable to feel a little raw – especially if you were a fresh face to Google analytics. If that raw-ness left you feeling uncomfortable, then 201 is certainly the remedy for that. A perfect continuation of GA 101, 201 helps form the slew of revelations into a more workable strategy and helps gives further insight into how Google analytics can work for your business.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

5.0
05/09/2016
What I would highlight: Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: After GA 101 it's not unreasonable to feel a little raw – especially if you were a fresh face to Google analytics. If that raw-ness left you feeling uncomfortable, then 201 is certainly the remedy for that. A perfect continuation of GA 101, 201 helps form the slew of revelations into a more workable strategy and helps gives further insight into how Google analytics can work for your business.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: Well presented course, it expanded my knowledge.of adwords, Sharon was lovely and I would recommend it to anyone connected to ppc. Worth every penny!
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: A valuable overview of Google Analytics including how it captures data, the different kinds of cookies it sets, and what information is contained within the dashboards and each of the standard reports. The session also explained how Google Analytics defines and measures categories such as bounce rate and average time on site. The sections on campaign tracking and explanation of how to set up goals and events and the differences between them was extremely useful. The final slide that gave an action plan to take back into the office helped to ensure the workshop led to some clear follow-up items.
Would you recommend this course?: Yes
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*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google Analytics 101
  • KPIs
  • Engagement
  • Google Analytics 201
  • Event tracking
  • Google Analytics 202
  • Organic Search
  • In-bound social media
  • SEO
  • AdWords campaigns

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


Day 1 – Google Analytics 101 Fundamentals, key concepts and reporting basics
  • Session 1 - Mastering the Google Analytics interface
  • Session 2 - Measuring your success with goals, funnels, transactions and KPIs
  • Session 3 - Reporting and measuring devices, users, sessions and traffic sources
  • Session 4 - Understanding user engagement and content interaction

Day 2 – Google Analytics 201 Goals, events, views, basic filters, segments, alerts and best practice campaigns

  • Session 1 - Specifying, setting and reporting on destination based goals
  • Session 2 - Event tracking, event-based goals, KPIs and dashboards
  • Session 3 - Views, filters, custom segments and custom alerts*
  • Session 4 - Campaigns, channel groupings, brand terms and cohorts

Day 3 – Google Analytics 202 Analysing organic search, paid search, in-bound social media and attribution modelling

  • Session 1 - Assessing the value of your SEO campaigns
  • Session 2 - Assessing the value of your AdWords campaigns
  • Session 3 - Re-assessing the value of your traffic with multi-channel funnels
  • Session 4 - Assessing the value of in-bound social media

Day 4 – Google Analytics 301 Architecture, processing, configuration, extending and auditing

  • Session 1 - Architecture, data collection and processing*
  • Session 2 - Deployment, configuration and set-up*
  • Session 3 - Extending and integrating*
  • Session 4 - The measurement protocol, APIs and auditing your installation*
* Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

See related categories

Google Analytics Masterclass - 4 Days

£ 1,497 + VAT

The best Internet Marketing courses

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