A Guide to Online Qualitative Techniques

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: understand more fully the whole range of new, emerging and more established online techniques which have been added to the qualitative researchers' toolkit. Suitable for: This course will benefit more senior researchers, marketers and research buyers who want to understand the latest thinking in online qualitative research and how they can apply the techniques to enhance their business decision making.

Facilities

Location

Start date

London
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15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Objective
This course enables you to:
  • understand more fully the whole range of new, emerging and more established online techniques which have been added to the qualitative researchers' toolkit.

Learning outcomes
By the end of the course, delegates should have a better understanding of:
  • the different range of online qualitative techniques that are available
  • what the techniques mean, how they are similar/different to each other and to other qualitative techniques
  • when online techniques should be considered - for which business issues, specific subject areas and audiences
  • the implications for the qualitative skills required for conducting online qualitative research

Who will benefit?
This course will benefit more senior researchers, marketers and research buyers who want to understand the latest thinking in online qualitative research and how they can apply the techniques to enhance their business decision making.

See related categories

A Guide to Online Qualitative Techniques

£ 455 + VAT

The best Market Analysis courses

See all

See all