Key Account Management

Reed Learning

Course

In London

£ 899 VAT inc.

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Description

  • Type

    Course

  • Location

    London

  • Duration

    2 Days

Business development skills for gaining entry to potential new clients Know-how to build long-term relationships at all levels within clientsÂ' organisations Negotiation skills to persuade, influence and grow existing accounts Networking skills to grow your existing client base Ability to manage multiple relationships with equally high levels of service. Suitable for: Newly appointed account managers who wish to learn the most profitable way to manage accounts.

Facilities

Location

Start date

London
See map
9 Kingsway, WC2B 6XF

Start date

On request

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Course programme



Who is it for
Newly appointed account managers who wish to learn the most profitable way to manage accounts.



What is it about


  • Business development skills for gaining entry to potential new clients

  • Know-how to build long-term relationships at all levels within clientsÂ' organisations

  • Negotiation skills to persuade, influence and grow existing accounts

  • Networking skills to grow your existing client base

  • Ability to manage multiple relationships with equally high levels of service

  • An official certificate provided by the Institute of Sales and Marketing Management (ISMM)

  • An opportunity to apply for membership of the ISMM at a specially discounted rate (exclusive to delegates who have attended an ISMM accredited or endorsed training programme with Reed Learning).


What will i get out of it
This course helps you manage accounts effectively in a competitive market where clients can be increasingly demanding. You will learn best-practice techniques to engage with clients, negotiating, reporting and providing high levels of service when managing multiple relationships.



Course overview


  • Practical exercises to determine what is needed in key account management, and what makes the top account manager successful

  • Know your role as an account manager: assess, set goals, benchmark, bridge

  • Know what youÂ're up against by researching and analysing competitors

  • Identify the decision making unit (DMU)

  • Engage with the buyerÂ's point of view to correctly realise their needs

  • Identify client expectations and negotiate mutual goals

  • Work with your client to manage change

  • Learn different styles of persuasion and influence

  • Best practice in database and report management

  • Writing proposals

See related categories

Key Account Management

£ 899 VAT inc.

The best Sales Management courses

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See all