Strategic Marketing courses Scotland

... environment International strategic management Managing across cultures and comparative management Marketing communications Marketing ethics and society... Learn about: Global Business, IT Management, Business Environment... More

...The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace... Learn about: Consumer Behaviour, Business planning, Marketing Communications... More

...The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion... Learn about: Marketing Strategy, Marketing Processes, Marketing Communications... More

... dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarships OverviewThe MBA with specialism in Strategic Planning from Edinburgh Business School is the ideal way to extend your MBA to meet specific career requirements and gain a deeper understanding of strategic planning. You work towards your MBA specialism... Learn about: Business School, IT Management, Strategic Planning... More

... and strategy. This MSc aims to equip graduates with the skills and digital marketing knowledge to do so. The course had professional practice at its core having been developed in close consultation with industry with content being created and delivered by both academics staff and digital marketing... Learn about: Digital Marketing, Strategy Development... More

...Chartered Institute of Marketing: Professional Certificate in Marketing The Professional Certificate in Marketing gives you the practical skills... Learn about: Marketing Management, Marketing Processes, Marketing Communications... More

... that the retail marketing degree is practical and up-to-date with trends in the retail industry... Learn about: Quality Training, Retail Marketing... More

...Suitable for: The course is suitable for anyone new to marketing as well as those who are more experienced and would like to refresh their knowledge and gain an update on the latest developments... Learn about: Media Marketing, Direct Marketing, Sales and marketing... More

...90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital... More

...Course introduction: Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong... Learn about: IT Management, Marketing Management, International Marketing... More

... comparative methods Marketing based comparative methods Conjoint analysis – pros and cons Residual based methods and their uses Valuation based methods Day... Learn about: Brand Management, Managing brands, Building brand equity... More

...The course embraces a range of subjects selected to enable learners to gain competence in marketing. It is designed for those who wish to pursue or develop a career in marketing or in one of its associated areas such as advertising or exporting. The course is designed to give candidates... Learn about: Marketing Management, Marketing Processes, Marketing Strategy... More

... dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarshipsOverviewOur MSc International Marketing Management with Digital Marketing will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within... Learn about: Full Time, Team Building, Marketing Management... More

... either French, German, Spanish, or English as a Foreign Language, with a focus on marketing management. You’ll learn the fundamentals of marketing management and relate these principles to the culture and business environment of the countries that use your chosen language. This course will prepare you... Learn about: Skills and Training, Marketing Management, IT Management... More

...This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.The programme builds on the success of the MBA Luxury Brand Marketing and continues to provide an outstanding platform for exploring... Learn about: Brand Management, Brand Management... More

... and inform staff Knowing how to produce professional quality video material gives PR and marketing departments the tools they need to enthuse existing... Learn about: Video Editing, Video podcast, Video Production... More

... requirementsFees & scholarshipsOverviewThis Masters programme in International Fashion Marketing (IFM) was conceived and developed in partnership with the fashion industry so that our graduates are given the very best opportunities to succeed in it. Retail visionary, George Davies, is world-renowned... Learn about: Fashion Marketing, Product Development, Part Time... More

...Course introduction: Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong... Learn about: Marketing Management, IT Management, Skills and Training... More

... to global economics, strategic management and organisational change management. You’ll learn to creatively address issues such as competition... Learn about: Skills and Training, Sales Training, Business and Management... More