Strategic Marketing courses Scotland

...The University of Glasgow Adam Smith Business School celebrates the legacy of Adam Smith by developing enlightened and enterprising graduates... Learn about: Global Business, IT Management, Business Environment...

...The course can lead to entry to various courses within the Chartered Institute of Marketing (CIM). SCQF PROGRESSION 7...

...The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape... Learn about: Digital Marketing, Strategy Development...

...Brand Media and Digital Marketing Optional Modules - choose 4 BU51006 - Performance Measurement and Reporting BU51008 - Operations Management and Change BU51024... Learn about: Strategic Management, IT Project Management, Brand Management...

...exposes students to the inner workings of this complex and dynamic industry from product development and concept design right through to merchandising... Learn about: IT Management, Marketing Research, IT Development...

...YEAR 1: Principles of Marketing, Principles of Promotion, Marketing Research Theory, Consumer Behaviour and the Marketing Process, Managing Distribution...

...of marketing budgets PART TIME EVENING Course Content: Unit 1 - Marketing Essentials The aim of this unit is to provide a detailed explanation of the...

...The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees... Learn about: Strategic Management, Brand Management, Social Media...

...Management with Digital Marketing MScHow to apply »DeliveryFull-time, Part-time, Per courseProgramme typeTaughtStudy locationEdinburghEntry dateSeptemberOverviewProgramme... Learn about: Team Training, Digital Marketing, Skills and Training...

...semester of study and receive a PGDip instead of a MLitt... Learn about: Innovation and Creativity, Financial Systems, Marketing Communications...

...transfer where you can demonstrate 50% of the credit required at the final level of your award through accredited modules. More on recognition of prior learning...

...Brand Management and Strategy MSc International Marketing and Management Core Modules BU51006 - Performance Measurement and Reporting BU51015... Learn about: Brand Management, Marketing Research, Project Management...

...contentEntry requirementsFees & scholarships OverviewThe MBA with specialism in Strategic Planning from Edinburgh Business School is the ideal way to extend... Learn about: Business and Management, Business School, Strategic Planning...

...A guide to marketing channels How to develop a strategy and a plan Measuring success Managing agencies B2B versus B2C Ethical marketing...

...This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies... Learn about: Brand Management...

...Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics... Learn about: Sales Training, Business and Management, IT Management...

...The dissertation in the final semester enables you to focus in on a particular retail topic. Where relevant, the theory in the lectures is complemented... Learn about: Quality Training, Retail Marketing...

...how to produce professional quality video material gives PR and marketing departments the tools they need to enthuse existing customers and reach new... Learn about: Video Production, Creative Video, Web video...

...Designing brand extensions Naming brand extensions for maximum impact Module Seven – Portfolio Maintenance Managing brands over an extended period of time... Learn about: Brand Management, Building brand equity, Marketing Analysis...

...and the management and organisational skills that go along with it. You could also choose to study a second language for some of the course... Learn about: Skills and Training, IT Management, Marketing Management...