Multichannel Digital Marketing

Training

In London

£ 595 + VAT

Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

Research shows that increasingly more customers are using multiple channels to interface with brands.
Whilst the emphasis is on digital marketing, this has to be dove-tailed with traditional tools and techniques with a view to achieving synergy and an overall better experience for your customers.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop will help you design and deliver an integrated, multi-channel marketing approach.

This introductory level workshop is for marketers looking to provide customers with a more consistent and engaging experience, whichever channel they choose to utilise. This workshop would suit all marketers who want to integrate their digital and traditional marketing activities.

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Reviews

Subjects

  • Marketing
  • Digital Marketing
  • Inbound
  • Outbound
  • Channel marketing plan
  • Marketing plan
  • Customer engagement
  • Segmentation
  • Digital Animation
  • Digital Video Editing
  • Marketing Strategy

Course programme

Learning outcomes
  • Understand how marketing is evolving from push to pull channels, inbound rather than outbound
  • Create an integrated, multi–channel marketing plan
  • Research customer expectations and map customer engagement
  • Use segmentation to develop alternative propositions
  • How to develop integrated creative ideas based on customer insights
  • Combine tools known to work synergistically
  • Use appropriate metrics to assess campaign performance, net promoter score, social media sentiment and engagement
  • Best practice use of the key digital channels, social media and search.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Multichannel Digital Marketing

£ 595 + VAT