Online PR and Reputation Management

You will learn the practical ways in which online PR and social media can really work for you, and what you should avoid. You will understand how to follow industry guidelines and be given examples and tools to help you plan and implement future campaigns. Organisations will benefit from a greater return from their online campaigns and be reassured they are following best practice and industry guidelines. They will be aware of where the brand is being discussed and what is being said, as well as how to respond to these communications. Suitable for: Marketers responsible for managing online PR and/or online branding will leave the course with practical knowledge that they can implement immediately.