An Overview to Marketing Planning

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Marketing planning allows an organisation to bring together all the elements of marketing, therefore providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans by providing a clear framework allowing you to apply the principles presented to a case situation. This reinforces your learning in a fun and interactive environment, making application easier back at work.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course is especially useful for managers and executives having to prepare a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by marketing specialists.

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Subjects

  • Marketing
  • Marketing Planning
  • Planning
  • Planning Process
  • Swot
  • Internal Analysis
  • Marketing Audit
  • Marketing Strategy
  • Marketing Tools
  • Marketing Analysis

Course programme

Learning outcomes
  • Defining marketing and the marketing planning process
  • Marketing audit including macro, micro and internal analysis summarised into a SWOT and key issues analysis
  • Setting objectives and generating alternative growth strategies
  • Market segmentation, targeting and positioning
  • The outline marketing mix
  • Implementation and control – including the process of planning, Gantt charts and measurement approaches
  • Marketing plan framework in 4 pages
  • Action planning and review

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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An Overview to Marketing Planning

£ 595 + VAT

The best Internet Marketing courses

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