PR Fundamentals

PR Fundamentals

(2 days)

Ideal for

Junior in-house professionals.

Benefits

What is PR? What makes news? How do journalists work? Once you know that - which PR tactic do you employ? There are many PR tactics that can be implemented to achieve success for a particular campaign, but what are they, when do you use them and why?

This course is a good grounding in the basics of puboic relations by someone who's been there and done it. The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained.

Content of the course

• PR - what is it, how does it work?
• Journalism - what is it, how does it work?
• The PR practitioner's toolkit
• What to do when things go wrong
• Campaign measurement