Sales for Non Sales People

Who is it for
A highly practical course that is suitable for anyone who interacts with customers, especially those who support or work alongside sales. It is also ideal for anyone looking to move into a more sales focused role, or those seeking to maximise their personal effectiveness and add value through incorporating sales techniques into their current role

What is it about

· A greater understanding of the full sales cycle and all the surrounding departments
· Recognition of the importance of active listening and a clear structure to enhance your questioning technique
· Tried and tested sales techniques that will maximise your personal impact and add value to your organisation
· An opportunity to practice your skills in a safe environment
· A better selling mindset
· Increased confidence in representing your organisation and promoting any product or service
· Free e-learning module to refresh your skills once you return to the office

What will i get out of it
Everyone should know how to sell, regardless of whether they are in a sales role or not. In the current climate it is vital that all communication with customers achieves maximum return and client satisfaction.
This course will give you an understanding of the sales function and its process along with core skills for retaining customers through excellent service and intelligent questioning.

Course overview
Understanding sales
· Traditional vs. modern selling
· The importance of the sales function within your organisation
· What does a good salesperson look like in current times? Banishing stereotypes.
· The sales cycle - who the key players are and how they contribute to the overall sell
· 'Everyone sells' - what is the sales element in your role, where do you fit into the sales cycle and how to increase client retention


Understanding your customers
· Selling psychology
o Why do we buy, how do we buy and what makes us buy?
· How can you help build good customer relationships?
o Extending customer lifetime value


Selling skills
· Communication excellence and rapport building
· Identifying new business opportunities
· Up-selling and cross-selling
· What are features and benefits?
· Questioning & active listening techniques
· Buying signals and the power of that additional question