Sales Promotion, Field Marketing and Brand Experience Management

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Sales
  • Sales Promotion
  • Sales Training
  • Field Marketing
  • Brand experience
  • Experience
  • Branding
  • Objectives
  • Marketing Audit
  • Marketing Environment
  • Marketing Communications

Course programme

Sales Promotion, Field Marketing and Brand Experience
  • Sales promotion plans:the objectives
  • Retention programmes
  • Sales promotion:methods and techniques
  • Range of field marketing activities
  • Brand experience and events
Learning outcomes

Upon completion of this course, you will be able to understand:

  • The value and role of sales promotions.
  • Ways in which sales promotion is thought to work.
  • The merits of loyalty and retention programmes.
  • Different sales promotion methods and techniques.
  • Ideas associated with field marketing andrelated activities.
  • Principles associated with brand experience.

See related categories

Sales Promotion, Field Marketing and Brand Experience Management

£ 525 VAT inc.

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