Selling Skills for Exhibitions
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I had a fantastic week on this course. You really had opened my mind to live sound and now I can't wait to fully start my career within the industry. Thank you so much for giving such a learning experience.
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Short course
In Bristol, Birmingham, Edinburgh and 4 other venues
Description
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Type
Short course
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Level
Intermediate
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Location
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Duration
Flexible
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Start date
May
other dates
Exhibition selling is different from normal selling and this course takes you through the process from set up to breakdown and post exhibition follow-up. It will ensure that visitors to the stand are welcomed correctly, qualified and that time is spent with the right visitors and time spent with the wrong visitors is minimised!
Facilities
Location
Start date
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About this course
Understanding the exhibition environment
The importance of the people manning the stand
Understanding company objectives
Setting personal targets
Classic do’s and don’ts on an exhibition stand
Understand the importance of body language and presentation
How to welcome visitors
How to efficiently and effectively qualify stand visitors
Learn 20 different closing skills
How to best log enquiries
How to best follow-up leads post the exhibition
Reviews
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I had a fantastic week on this course. You really had opened my mind to live sound and now I can't wait to fully start my career within the industry. Thank you so much for giving such a learning experience.
← | →
Course rating
Recommended
Centre rating
Trev Reeves
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Exhibition
- Environment
- Selling skills
- Understanding
- Skills
- Product
- Features
- People
- Important
- Presenting
- Manning
Course programme
09:30 – 10:00 Coffee & Course Objectives
10:00 – 10:30 Understanding the exhibition environment and how important the people manning the stand are
10:30 – 11:15 Setting your objectives
11:30 – 12:00 Classic dos and donts on an exhibition stand
12:00 – 12.15 The Welcome – Introducing People to the stand
12:15 – 13.00 Qualification – Using Open Questions
13.00 – 14:00 Lunch
14:00 – 14:30 Presenting your product/service
(Features, benefits and matching benefits)
14:30 – 15:00 Closing Techniques
(Dealing With Objections – 20 different closing skills)
15:00 – 16:00 Role Plays
16:00 – 16:30 How to best follow-up leads post the exhibition
(Using A Prospect System Effectively. Delegates learn how to systematically keep in touch with both customers and potential customers.)
16:30 – 16:45 Summary & Action Plans Agreed
Selling Skills for Exhibitions