Strategic Customer Relationship Management
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Sales and marketing directors, managers, executives, practitioners and staff.
Senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre.
Contemporary CRM professionals who sell products or services, to consumers or businesses.
Senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them.
Those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.
Managers looking to take customer-centred strategies to the next level.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- CRM
- Marketing
- Sales
- Customer Relationship Management
- Sales Training
- Customer relationship
- Management
- Management Processes
- Customer portfolio management
- Customer Retention
- Customer Retention Strategy
- Disciplines
Course programme
- Customer portfolio management
- How to deliver customer-experienced value
- Managing customer experience
Upon completion of this course, you will be able to understand that:
- Customer portfolio management (CPM) consists of a number of disciplines and allows companies to decide which customers they want to serve, and broadly how to serve them.
- Customers will only be retained if they experience value as a result of their transactions with a company.
- Customer experience throughout the lifecycle and at every touchpoint must meet customer expectations.
Strategic Customer Relationship Management