TERRITORY MANAGEMENT

Course

In London

Price on request

Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    London

  • Duration

    2 Days

  • Start date

    Different dates available

Outbound sales representatives can spend as little as 3 hours and 8 minutes from a standard 40-hour workweek in front of the right customer. Your success as a Territory or Area manager will be defined by how you can utilise your team to reduce non-selling time while spending time in front of the right client who will buy.



The data that comes back from the field needs to be carefully analysed and understood so that any downward trends or new threats to the territory can be acted upon as soon as possible.



Territory management looks at your ideal customer profile (ICP) and what it will take to deliver them from a prospect to a customer. Followed by developing an action plan for how you will service the account going forward in the most cost-effective way that keeps the client engaged.



While some prospects will take longer to convert to customers it is better when entering a new territory that the ICP is clearly identified and prospected. Having a mix of accounts from Key Account, Small to medium business and new prospects.



After identifying the right clients, we will give you the tools to segment the time spent in each area and with each client looking strategically and how you can maximise the return on the outbound sales team.

Facilities

Location

Start date

London
See map

Start date

Different dates availableEnrolment now open

About this course

Companies that struggle with ineffective territory planning suffer from additional sales planning challenges
64 percent of organizations feel they are either ineffective (31%) or only somewhat effective (33%) at territory design
Companies that effectively measure key territory design data have 8 percent higher sales objective achievement
More than two-thirds (83%) of organizations still use spreadsheets for territory design moderately or frequently

Field Sales, Territory, Export and Leader

Certificate in Professional Territory Management

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Subjects

  • Accounts
  • Sales Training
  • Sales
  • Team Training
  • Sales Representatives
  • Inside
  • Sales Vs Inside
  • Market
  • Calculate
  • Competitor
  • Abilities
  • Service

Course programme

COURSE MODULES
  • Defining a field sales Vs Inside
  • Calculate market area value
  • Client expectation Vs your abilities to service the client
  • Value proposition Vs Competitor
  • Competitor Analysis
  • Lead generation strategy
  • Measuring and testing lead generation
  • Visit schedule Vs Budget
  • Resources to service the outbound territory
  • Optimising leverage
  • Sales Playbook for territory, country and key accounts
  • Buyers persona
  • Learning what customers value most
  • Relative preference data
  • Price sensitive analysis
  • Customer Culture
  • Gate Keeper
  • Cold Vs Warm lead
  • Find, Qualify, Pitch, Win, Retain, Grow and Referral
  • Forms of communication
  • Arranging Appointments
  • Cascading to win
  • Building trust
  • Cultural differences
  • Presenting
  • Selling when you are not the cheapest
  • Consortium selling
  • Trade Exhibitions
  • Sales funnel and sales pipeline
  • Moving the prospect along the buying process
  • Managing Outbound Sales Representatives
  • Non-performing sales representatives
  • Managing Export Sales
  • Systems and Processes
  • Market Data transfer
  • Time Management
  • Wiki Library
  • High Pay-Off Activities
  • 1% Improvement
  • Primary Contractor and Tier Supply chain selling
  • Business Ethics
  • Contracts
  • Safety and Security – soft and hard data, IP, talking outside, internet access

TERRITORY MANAGEMENT

Price on request