Brand Management Courses

...Introduction to the Programme The MSc Corporate and Marketing Communications degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give the opportunity to explore contemporary themes... Learn about: Brand Management, Cross Cultural, Social Change...

... on advertising campaigns, liaise with the media and industry professionals, organize special events and fashion shows. You will also be involved in marketing plans for products, designer and fashion brands. Your passion will grow into a highly sought-after job, as you quickly become a key link between... Learn about: Fashion Industry, Communication Training, Marketing Techniques...

... case-studies específicos, se analizarán las estrategias de marketing y comunicación adoptadas por las Luxury Brands más célebres.... Learn about: Marketing Management, Communication Training, Campaign Planning...

... and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, students are also introduced to research skills which develops further in Year 2.Year 2 builds upon the foundation of Year 1 with the objective... Learn about: Brand Management, Fashion Marketing, Media Studies...

... of the subject through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place... Learn about: Decision Making, Quality Training, Marketing Strategy...

... development, brand management, advertising practice and any marketing-related role... Learn about: Marketing Management, Brand Management, Social Media...

...Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand's values and identity, maintaining a market position consistent with the uniqueness and exclusivity intrinsic to luxury goods... Learn about: Brand Management, Target markets, Fashion Product...

... undergoing a digital transformation process. The digital ecosystem impacts every business and the resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies... Learn about: Digital business, Brand Management, Project Manager...

... on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition... Learn about: Advertising and Marketing, Buyer Behaviour, Network Training...

...presence when speaking to the media. An understanding of how to construct and deliver a clear message to the media as well as know how to respond in... Learn about: Verbal Skills, Interview Techniques, Public Speaking...

... employability. The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role... Learn about: Marketing Research, Media Marketing, Marketing Management...

... activities that ensure you are equipped with the most recent knowledge and tools. This year, for example, we ran our first Fashion Brand Management elective... Learn about: IT Law, Market Research, Business School...

... Party Memorable Business Operations Networking Working with Vendors and Suppliers Maintaining Your Brand Finding Success in Business Preparation-before... Learn about: Party Planner, Pricing Strategy, Social Media...

...COURSE STRUCTURE You complete eight modules and write a 12,000-word dissertation. COMPULSORY MODULES Advertising and Promotion Brand Management... Learn about: Marketing Management, Consumer Behaviour, Marketing Strategy...

... in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour. 2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital... Learn about: Brand Management, Marketing Management, IT Management...

... Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing. This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow... Learn about: Digital Marketing, Social Media, Decision Making...

...Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour... Learn about: Consumer Behaviour, Sport Marketing, Marketing Research...

...Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding... Learn about: International Business, Full Time, Business Strategy...

... of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green... Learn about: Marketing Communications, Part Time, Media Marketing...