Brand Management Courses

...Introduction to the Programme The MSc Corporate and Marketing Communications degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give the opportunity to explore contemporary themes... Learn about: Marketing Communications, Cross Cultural, New Media...

... on advertising campaigns, liaise with the media and industry professionals, organize special events and fashion shows. You will also be involved in marketing plans for products, designer and fashion brands. Your passion will grow into a highly sought-after job, as you quickly become a key link between... Learn about: Fashion Industry, Fashion Marketing, Advertising Communication...

... case-studies específicos, se analizarán las estrategias de marketing y comunicación adoptadas por las Luxury Brands más célebres.... Learn about: Fashion Styling, Marketing Management, Fashion Product...

... and the sociological theories underpinning it, together with basic concepts in media studies and an introduction to management and marketing. In this foundational year, students are also introduced to research skills which develops further in Year 2.Year 2 builds upon the foundation of Year 1 with the objective... Learn about: Brand Management, Fashion Textile, Marketing Strategy...

... of the subject through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place... Learn about: Relationship Marketing, Quality Training, Decision Making...

... development, brand management, advertising practice and any marketing-related role... Learn about: Corporate Social Responsibility, Brand Management, Media Marketing...

...Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand's values and identity, maintaining a market position consistent with the uniqueness and exclusivity intrinsic to luxury goods... Learn about: Campaign Planning, Fashion Product, Marketing Management...

... undergoing a digital transformation process. The digital ecosystem impacts every business and the resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies... Learn about: Digital business, Project Manager, Change Management...

... on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition... Learn about: Brand Management, Advertising and Marketing, Network Training...

...presence when speaking to the media. An understanding of how to construct and deliver a clear message to the media as well as know how to respond in... Learn about: Verbal Skills, Media Relations, Interview Techniques...

... employability. The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role... Learn about: Media Marketing, Marketing Research, Social Media...

... activities that ensure you are equipped with the most recent knowledge and tools. This year, for example, we ran our first Fashion Brand Management elective... Learn about: Communication Training, Digital Marketing, Marketing Strategy...

... Party Memorable Business Operations Networking Working with Vendors and Suppliers Maintaining Your Brand Finding Success in Business Preparation-before... Learn about: Party Planner, Public Relations, Party planning...

...COURSE STRUCTURE You complete eight modules and write a 12,000-word dissertation. COMPULSORY MODULES Advertising and Promotion Brand Management... Learn about: Full Time, Social Media, Public Relations...

... in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour. 2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital... Learn about: Marketing Communications, Communication Training, Social Media...

... Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing. This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow... Learn about: International Marketing, Digital Marketing, Social Media...

...Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour... Learn about: Event Management, Marketing Research, Part Time...

...Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding... Learn about: International Marketing, Media Marketing, Full Time...

... of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green... Learn about: Social Media, Marketing Research, Relationship Marketing...