Marketing Degrees

...supported across the organisation. You'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour... Learn about: Marketing Processes, Global Environment, Marketing Management...

...20 credits Contemporary Issues in Strategic Marketing, 20 credits Marketing Analytics, 20 credits Problem Solving & Strategic Marketing as Practice...

...(and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled... Learn about: Event Management...

...concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences... Learn about: Strategic Management...

...BA (Hons) Marketing Full-Time Programme Marketing is a profession that offers challenge, excitement and variety. It also demands high levels of motivation...

...Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Business Marketing, Relationship Marketing, Marketing Management...

...Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work... Learn about: Communication Training, Consumer Behaviour, Marketing Management...

...increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive...

...practical projects and an optional work placement. Course Content Our degrees are divided into Stages. Each Stage lasts for an academic year and you... Learn about: Marketing Management, IT Management...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Digital Marketing, Full Time...

...(and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled... Learn about: Event Management...

..."strategic management" research. The course is not designed to survey the field of strategy. Rather, the focus is on getting a closer understanding... Learn about: Strategic Management...

...and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations... Learn about: Strategic Management, Service Marketing, Global Branding...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Digital Marketing, Full Time...

...and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers...

...Nash equilibrium, subgame perfection, sequential, perfect and proper equilibria, the intuitive criterion, and iterated weak dominance. We discuss applications to auctions...

...with the managerial community and students are actively encouraged to apply theory to practice through shadowing and observing managers in their jobs...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Full Time, Digital Marketing...

...The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current... Learn about: Marketing Management...

...enabling you to respond to the differing needs of a diverse range of organisations. Course Content In Year 1 you will gain a comprehensive insight... Learn about: Marketing Management, IT Management, Business Marketing...