Marketing Degrees

...10 credits Cross-Cultural Communication, 10 credits International Marketing Strategy, 20 credits Marketing Management, 20 credits Marketing Research... Learn about: International Marketing...

...include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour. Modules Core modules Global Marketing... Learn about: Marketing in Society, Services marketing, Marketing Communications...

...anticipating competitive price responses. Lectures: 3 sessions / week, 1.5 hours / session This course is designed to teach students how to price goods and services... Learn about: Team Training...

...You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this you will reflect on your... Learn about: Marketing Management, Strategic Perspectives, Managing In Organisations...

...‘knowledge’ across the social sciences. Teaching addresses (natural) science as a method of obtaining knowledge and the interpretative tradition in the social sciences... Learn about: Social Science...

...To be able to recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success...

...There will be several lectures on quantitative methods to supplement qualitative discussions. Where necessary, specialized software to aid in such discussions...

...supported across the organisation. You'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour... Learn about: Global Environment, Marketing Research, Principles of Marketing...

...20 credits Contemporary Issues in Strategic Marketing, 20 credits Marketing Analytics, 20 credits Problem Solving & Strategic Marketing as Practice...

...(and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled... Learn about: Event Management...

...concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences... Learn about: Strategic Management...

...BA (Hons) Marketing Full-Time Programme Marketing is a profession that offers challenge, excitement and variety. It also demands high levels of motivation...

...practical projects and an optional work placement. Course Content Our degrees are divided into Stages. Each Stage lasts for an academic year and you... Learn about: Marketing Management, IT Management...

...Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work... Learn about: Marketing Planning, Communication Training, Marketing Management...

...increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive...

...Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods... Learn about: Full Time, Business Marketing, Relationship Marketing...

...and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations... Learn about: Global Business, Global Branding, Strategic Management...

...(and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled... Learn about: Event Management...

..."strategic management" research. The course is not designed to survey the field of strategy. Rather, the focus is on getting a closer understanding... Learn about: Strategic Management...

...Marketing Metrics and Analysis (Core,20 Credits) Strategic Marketing in the Digital Era (Core,20 Credits) The Digital Customer Journey:... Learn about: Digital Marketing, Full Time...