KEY ACCOUNT MANAGEMENT

Greater Brighton Metropolitan College

Course

Online

Price on request

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Description

  • Type

    Course

  • Methodology

    Online

Working as a key account manager is an important job in any business, and one that presents many challenges. This Key Account Management training course will give you the confidence to apply for positions in key account management. It’s also a wise...

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Subjects

  • Key Account Management

Course programme

  • What is Key Account Management?
  • The Role and Responsibilities of a Key Account Manager
  • Prioritising – Who are the Key Accounts?
  • How to Research your Customers’ Profile and Position Yourself
  • Investment Versus Return - Get Your Priorities Right
  • Assess Your Strengths, Weaknesses and Unique Advantages
  • Planning a Key Account Strategy
  • Recognising Threats and Dealing with Them
  • How to Set Specific Goals and Objectives for Each Meeting
  • Relationship Management
  • Understand the Organisational Structure of Your Account
  • How to Influence and Negotiate With Multiple Contacts
  • How to Network Within Your Account
  • Alliances Across an Organisation to Maintain Preferred Supplier Status
  • How to Construct Strategic Service Level Agreements
  • Teamwork to Support Key Accounts
  • Planning How to Support Your Key Accounts
  • Identifying and Overcoming Internal Barriers that Prevent Quality Support
  • Support Staff and Major Accounts
  • Planning How to Support Your Key Accounts

    • See related categories

    KEY ACCOUNT MANAGEMENT

    Price on request

    The best Sales Management courses

    See all

    See all