Marketing courses Hammersmith

...The functionality available within MA software. What is meant by customer service. What is meant by service automation (SA). The benefits that SA can deliver to organisations... Learn about: Marketing Automation, Service automation, Customer Relationship Management...

...especially in the context of innovation. Identify the dynamics of resource development. Plan aggressive competitive strategies. Plot the main ways to develop...

...Upon completion of this course, you will be able to understand some ‘new approaches’ to operations and the extent to which they can be seen as ‘strategic’...

...ubiquitous and vital to any organisation’s sustained success...

...Upon completion of this course, you will be able to understand the monitoring and control of the process of operations strategy. The Process of Operations...

...Middle and first-line management who wish to play a key role in putting the principles of TQM in place at the sharp end of their organisation... Learn about: Quality Training, Quality management...

...techniques used in selecting between strategy options. Undertake an evaluation of strategic options in order to select the most appropriate option... Learn about: Strategic Management...

...Understand the basic principles involved in designing the structure of an organisation to meet its chosen strategy. Evaluate the importance of changing...

...The process of adoption Diffusion theory Learning outcomes Upon completion of this course, you will be able to understand: Different levels of a proposition... Learn about: Product levels, Product range, Classifying products...

...Describe how resources are allocated between parts of the organisation. Outline the main elements of control and monitoring, and investigate their importance... Learn about: Resource Allocation, Strategy planning, Strategic Management...

...Upon completion of this course, you will be able to understand the reassessment of strategies and the strategic planning process as a prelude to a new round of strategic planning... Learn about: Strategic Planning...

...between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies... Learn about: STP process, Market segmentation, Segmentation limitations...

...Target audience Chief Communications Officers Public relations and communications directors, managers, practitioners and staff. Corporate Image... Learn about: Corporate Image, Inpublic relations, Image Editing...

...Customer experience throughout the lifecycle and at every touchpoint must meet customer expectations... Learn about: Customer relationship, Customer Retention Strategy, Customer Relationship Management...

...chairpersons, board members and directors. Heads of departments, and senior managers & executives involved in the development of strategic management... Learn about: Development methodology definition, Strategic Management, Strategy Development...

...with the responsibility of bringing about change so that their organisation is more efficient and offers more value for money. Public service executives... Learn about: Capacity Management, Public Sector, Capacity planning...