Operational Customer Relationship Management
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Sales and marketing directors, managers, executives, practitioners and staff.
Senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre.
Contemporary CRM professionals who sell products or services, to consumers or businesses.
Senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them.
Those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.
Managers looking to take customer-centred strategies to the next level.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Benefits
- Customer Relationship Management
- CRM
- Sales Training
- Marketing
- Customer relationship
- Sales
- Automation
- Sales Force Automation
- Marketing Automation
- Service automation
Course programme
- Sales force automation
- Marketing automation
- Service automation
Upon completion of this course, you will be able to understand:
- What is meant by sales force automation (SFA).
- The members of the SFA eco-system.
- The benefits derived from SFA.
- The functionality that is available is SA software applications.
- Why companies choose to adopt SFA.
- What can be done to encourage salespeople to use SFA.
- What is meant by marketing automation (MA).
- The benefits that MA can deliver to organisations.
- The functionality available within MA software.
- What is meant by customer service.
- What is meant by service automation (SA).
- The benefits that SA can deliver to organisations.
- The functionality available within SA software.
Operational Customer Relationship Management