Strategic Sales
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
2 Days
Upon completion of this course, you will be able to understand:
Selling in its historical role and its place within marketing and a marketing organisation.
Different types of buyers and their thinking.
The institutions through which sales are made – channels, including industrial, commercial and public authority selling.
Selling for resale.
International selling as an increasingly important area in view of the ever increasing ‘internationalisation’ of business.
Facilities
Location
Start date
Start date
About this course
Target audience
Sales and marketing directors, managers, executives, practitioners and staff.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Perspective
- Sales Training
- International
- Marketing
- Sales
- Development
- Characteristics
- Strategies
- Process
- Organisational
Course programme
- Development and role of selling in marketing
- Characteristics of modern selling
- Success factor for professional salespeople
- Types of selling
- The marketing concept
- Sales strategies
- The planning process
- The place of selling in the marketing plan
- Consumer and organisational buyer behaviour
- Sales settings
- International selling
- Law and ethical issues
Strategic Sales