Marketing training Manchester

...Define the right target stakeholders and ensure that the right messages and propositions are communicated to them. Use the most appropriate tools of communication... Learn about: Marketing Audit, Marketing Processes, Marketing Mix...

...cover the following topics: Email marketing planning • Setting realistic objectives • Reviewing options for email communications preferences and profiles...

...of adding video to YouTube and to your website: it not only humanizes your brand, but also helps teach consumers about your product or service in a...

...This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout... Learn about: Digital Marketing, Google AdWords, Strategy and Planning...

...This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation)...

...great experience and benefit from ‘sharing’. Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing). Build your digital profile using tools such as blogs... Learn about: Digital Editing, Web 2.0 tools, Marketing Strategy...

...After attending this course you’ll be able to evaluate and fine-tune your PPC strategy to improve clickthrough and conversion rates, as well as review...

...Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand... Learn about: Media Advertising, Social Media, Social marketing...

...Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s...

...• PageRank Explained • Anatomy of Search Engine Results Search Engine Optimization (SEO) • Key Factors that Determine Search Engine Ranking • Keyword Research...

...as well as on an individual page. The course covers the four main areas of online copywriting: • Legibility – making text comfortable to read from a screen...

...At this course, they will learn how to track potential customers, effectively connect to them and increase sales. Moreover, it teaches one how to...

...insight If you and your organisation are to get the best results from your website, leveraging digital insight is essential. This course focuses on using...

...the standards (eg. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability...

...delegates will be able to understand how to plan and manage their communications in an age of digital networks. "I can't wait to get back into the office...

...from individual reviews of their current social media strategies, undertaken ahead of the training day and discussed on a one to one basis with the tutor...

...You will be able to significantly improve the content of your web pages and explain to others how to improve theirs. An electronic version of the course...

...in planning for increased sales effectiveness Offline merchandisers looking to understand the capabilities and demands of modern online selling and systems...

...Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making...

...specific improvements to your website to deliver better results from your digital marketing. All companies routinely use web analytics systems to report online performance...