Marketing Training Berkshire

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Analysis, Marketing Processes, Marketing Segmentation...

...The nature and scope of sales promotion is defined as including merchandising, field marketing and point of sale promotion. The role of all of these disciplines...

...including Guildford, London, Southampton, Reading, Woking, Swindon, Oxford, Birmingham, Manchester, Leeds and Bristol. Benefits for the delegate...

...Learn about new areas of meeting design and event technology. Understand legal issues affecting events. Develop techniques for internal management... Learn about: Marketing plan, Marketing Mix, Marketing Campaigns...

...the end of this module you will be able to - Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy...

...It is essential to maximise the value of the course, delegates can bring access to their own Google AdWords, Google Webmaster Tools and Google Analytics... Learn about: Marketing Segmentation, Marketing Strategy, Marketing Processes...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Processes, Marketing Strategies, Marketing Mix...

...It is also relevant to executives who aspire to become marketing communications managers. Learning outcomes Assess your organisation's current marketing... Learn about: Marketing Strategy, Marketing Tools, Marketing Processes...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Tools, Marketing Audit, Marketing Processes...

...for this course. Learning outcomes The key components of marketing orientation. Vision, mission, values, brand analysis. Situation analysis... Learn about: Marketing Techniques, Marketing Processes, Marketing Campaigns...

...The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands. Delegates are typically... Learn about: Marketing Audit, Marketing Strategy, Marketing plan...

...Audit current approaches and identify areas for improving performance. Search engine optimisation (SEO). Pay Per Click marketing including Google AdWords... Learn about: Strategy and Planning, Email Marketing, Digital Media...

...how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new... Learn about: Marketing Planning, Marketing Management, Marketing Segmentation...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: Marketing budget, ‘marketing optimisation, Social Media...

...of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing... Learn about: Marketing Mix, Mobile marketing plan, Mobile trends...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Construct powerful, Brand Architecture, Marketing Tools...

...understanding of digital marketing. Those benefiting most are those marketers who have broader responsibility of B2B marketing i.e. from market communication... Learn about: Sales Training, Marketing Strategies, B2B digital marketing...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Channel techniques, Social Media, Marketing Strategy...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Planning Process, Brand Strategy, Marketing plan...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Animation, Digital Marketing, Digital Editing...