Marketing Training Berkshire

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Tools, Marketing Communications, Marketing Segmentation...

...The nature and scope of sales promotion is defined as including merchandising, field marketing and point of sale promotion. The role of all of these disciplines...

...including Guildford, London, Southampton, Reading, Woking, Swindon, Oxford, Birmingham, Manchester, Leeds and Bristol. Benefits for the delegate...

...Learn about new areas of meeting design and event technology. Understand legal issues affecting events. Develop techniques for internal management... Learn about: Marketing Mix, Marketing Campaigns, Marketing Strategy...

...the end of this module you will be able to - Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy...

...It is essential to maximise the value of the course, delegates can bring access to their own Google AdWords, Google Webmaster Tools and Google Analytics... Learn about: Marketing Analysis, Marketing Segmentation, Marketing Management...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Campaigns, Marketing Strategies, Marketing plan...

...It is also relevant to executives who aspire to become marketing communications managers. Learning outcomes Assess your organisation's current marketing... Learn about: Marketing Communications, Marketing Audit, Marketing Processes...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Tools, Marketing Audit, Marketing Campaigns...

...for this course. Learning outcomes The key components of marketing orientation. Vision, mission, values, brand analysis. Situation analysis... Learn about: Marketing Strategy, Marketing plan, Marketing Campaigns...

...The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands. Delegates are typically... Learn about: Marketing Strategy, Best Practice, Marketing Processes...

...Audit current approaches and identify areas for improving performance. Search engine optimisation (SEO). Pay Per Click marketing including Google AdWords... Learn about: Digital marketing strategy, Marketing Strategy, Digital Media...

...how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new... Learn about: Marketing Management, Marketing Strategy, Marketing Analysis...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: Marketing budget, Marketing Metrics, Social Media...

...of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing... Learn about: Traditional Marketing, Marketing Mix, Mobile Marketing...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Marketing Planning, Brand Architecture, Marketing Strategy...

...understanding of digital marketing. Those benefiting most are those marketers who have broader responsibility of B2B marketing i.e. from market communication... Learn about: Marketing Strategies, Digital Marketing, Digital Sales...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Situational analysis, Digital Marketing, Marketing Strategy...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Marketing Planning, Planning Process, Market orientation...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Analytics, Digital Photography, Digital Marketing...