Vlerick Business School: aiming for innovation

Did you know that Vlerick Business School instils a culture of innovation?

Since Ford, one of the leaders in the car industry, decided to become a mobility company, Vlerick started to participate in several projects like in-company projects (ICP); the idea was to help Ford to find mobility solutions for the future. This company is thinking about offering new services to satisfy people’s need.

Students from different master’s thought of ideas to engage with start-ups in order to find the most suitable idea, this is why they opened a platform in which  these entrepreneurships  were able to collaborate.

According to the students, the ICP is one of the reasons they choose to do masters at Vlerick, and as Tomas Pinheiro, one of the students from Masters in Innovation and Entrepreneurship, says: “I wanted to gain practical experience, find out what business life is like, as I felt this was lacking at university. At Vlerick, however, we had plenty of projects and the ICP was the icing on the cake.”

At ICP, s tudents thought of a great idea to engage the startup communities in Germany, Belgium and the Netherlands: inviting them to an event in which they could participate into a focus group to talk about new ideas and they had the opportunity to pitch in a Dragon’s Den style session with  a panel of judges.

The result was amazing. Start-ups learned fresh new ideas that could boost their potential, but ICP gained understanding of their ecosystem and and an insight into the start-ups, tools and technologies that are underway.

Examples that were discussed were blockchain, shared mobility, the integration of drones into our cars to deliver packages, or the use of drone as emergency response tools, to be integrated in the vehicles used by first aid rescue teams, fire brigades, the police etcetera. These applications might seem off-strategy at first, but they no longer are when we’re thinking about developing a platform.

This way, Vlerick Business School, envolved in this project with Ford and delivered great results. This school has a great offer of masters that you can enroll to and participate and this type of activities. This is a triple-accredited school, ranked number one in the Benelux for Executive education and 19 in Europe.

If you would like to learn more about it, visit their profile at Emagister.co.uk and find the ideal master for you.