Communications strategy courses

...The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field... Learn about: PR training, Social Change, Brand Communications...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Strategy, Marketing Communications, Marketing Communication...

...Why this course? On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise... Learn about: Risk Assessment, Corporate Social Responsbility, Corporate Governance...

...Marketing Strategy Course This course will provide you with a comprehensive introduction to contemporary marketing theory and practice. During your studies, you will become familiar with the importance and the fundamental thinking of this core management function. You will use a wide range... Learn about: Marketing Strategy...

... when implementing marketing communications in practice. You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications... Learn about: Consumer Behaviour, Marketing Management, Full Time...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Management, Communications Mix, Marketing Segmentation...

...Learn why internal communications are vital to organisational success rather than the ‘poor relation’. They see how to deliver creative solutions against agreed objectives... Learn about: Internal Communications, Public Relations, Business Writing...

...Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications... Learn about: Marketing Communications...

...Why this course? On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise... Learn about: Corporate Social Responsibility, Marketing Communications, Marketing Strategy...

... to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations. Upon completion of this course, you will be able to understand the role that advertising plays in influencing our thoughts and behaviour;... Learn about: Public Relations, Sales Training, Marketing Communication...

...Good PR strategies enable coherent communications and underpin successful PR campaigns, but they must link to the organisation’s overall aims to be useful. In this course, you will learn to set measurable objectives within your PR strategies and link these to your organisation’s operational... Learn about: Team management, Social Media, Communication Skills...

...On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to... Learn about: Marketing Strategy, PR training, Social Media...

...On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise strategies... Learn about: Business Strategy, CSR Strategy, Corporate Social Responsibility...

... that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix. Key characteristics of direct marketing. Different methods used to implement direct marketing. The significance... Learn about: Sales Training, Marketing Communications, Sales Promotion...

... and agile. It's about mining new sources of customer data to create personalized communications. And it's about leveraging analytics and AI (artificial intelligence) to optimize marketing activities. In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end... Learn about: Marketing Strategy, Artificial Intelligence, Business Administration Sales Techniques...

... Module 04: The Five C’s of a Successful Message Module 05: Communication Strategies Module 06: Sharing Information through Media Releases Module... Learn about: Building Blocks, Communications Plan, Communication Components...

...This Build your own MA (BYOMA) short course will provide you with a space to appreciate the value that creativity can add to the development and execution of marketing communications. Challenging conventions and the status quo has been central to the creation of breakthrough (forms... Learn about: Creative Thinking, Communication Training, Change Management...

... that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix. Key characteristics of direct marketing. Different methods used to implement direct marketing. The significance... Learn about: Field Marketing, Direct Marketing, Public Relations...

... marketing strategy... Learn about: Marketing Communications...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third... Learn about: Advertising and Marketing, Advertising strategically, Generated advertising...