Communications strategy courses

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Segmentation, Marketing Processes, Marketing Environment...

... when implementing marketing communications in practice. You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications... Learn about: Marketing Research, Marketing Management, Public Relations...

...Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications... Learn about: Marketing Communications...

...On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to... Learn about: PR training, Business Marketing, Marketing Strategy...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Processes, Communications Mix, Right Tools...

...Why this course? On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise... Learn about: Corporate Social Responsbility, Corporate Strategy, Corporate Governance...

...Marketing Strategy Course This course will provide you with a comprehensive introduction to contemporary marketing theory and practice. During your studies, you will become familiar with the importance and the fundamental thinking of this core management function. You will use a wide range... Learn about: Marketing Strategy...

... Module 04: The Five C’s of a Successful Message Module 05: Communication Strategies Module 06: Sharing Information through Media Releases Module... Learn about: Communications Plan, Successful Message, Building Blocks...

... to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations. Upon completion of this course, you will be able to understand the role that advertising plays in influencing our thoughts and behaviour;... Learn about: Sales Training, Marketing Management, Selling Skill...

...This Build your own MA (BYOMA) short course will provide you with a space to appreciate the value that creativity can add to the development and execution of marketing communications. Challenging conventions and the status quo has been central to the creation of breakthrough (forms... Learn about: Marketing Communications, Change Management, Communication Training...

... marketing strategy... Learn about: Marketing Communications...

... of the core modules and explore more specialised and niche aspects of communications. Students will have options to choose from different aspects of communication, for instance, (a) focus on marketing communications; (b) consumers and stakeholders; (c) strategic communications approach. The course features... Learn about: Marketing Communications, Communication Training, PR training...

... that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix. Key characteristics of direct marketing. Different methods used to implement direct marketing. The significance... Learn about: Public Relations, Sales Promotion, Field Marketing...

...Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding... Learn about: Marketing Mix, Decision Making, Digital Marketing...

...Modules Year 1 Integrated marketing communications Emerging issues in marketing communications Creative and media strategy Cross cultural buyer... Learn about: Marketing Communications...

...Learn why internal communications are vital to organisational success rather than the ‘poor relation’. They see how to deliver creative solutions against agreed objectives... Learn about: Internal Audiences, Media Selection, Creative Solutions...

... that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix. Key characteristics of direct marketing. Different methods used to implement direct marketing. The significance... Learn about: Sales Training, Direct Marketing, Social Media...

...or looking to develop a career as a professional consultative sales person. Also suitable for the more experienced sales person wishing to refresh... Learn about: Sales Strategy, Communication Training, Communication Skills...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third... Learn about: Marketing Communications, Generated advertising, Advertising strategically...

... during times of change and controversy. They explore the role of managers in internal communications... Learn about: PR skills, Organizational Skills, Internal Communications...