Communications strategy courses

...Why this course? On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise... Learn about: Risk Analysis, Corporate Governance, Corporate Social Responsbility...

...Marketing Strategy Course This course will provide you with a comprehensive introduction to contemporary marketing theory and practice. During your studies, you will become familiar with the importance and the fundamental thinking of this core management function. You will use a wide range... Learn about: Marketing Strategy...

... Module 04: The Five C’s of a Successful Message Module 05: Communication Strategies Module 06: Sharing Information through Media Releases Module... Learn about: Media Releases, Communication Strategies, Successful Message...

...Course Syllabus Unit 1 Elements of Communication The unit 1 covers the following topics: Key Communication Components Business and Marketing Strategy... Learn about: Course organisation, Communication Training, Communications Planning...

...This Build your own MA (BYOMA) short course will provide you with a space to appreciate the value that creativity can add to the development and execution of marketing communications. Challenging conventions and the status quo has been central to the creation of breakthrough (forms... Learn about: Marketing Communications, Communication Training, Change Management...

... that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix. Key characteristics of direct marketing. Different methods used to implement direct marketing. The significance... Learn about: Social Media, Field Marketing, Direct Marketing...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third... Learn about: Advertising creativity, Generated advertising, Advertising Strategy...

... marketing strategy... Learn about: Marketing Communications...

...Modules Year 1 Integrated marketing communications Emerging issues in marketing communications Creative and media strategy Cross cultural buyer... Learn about: Marketing Communications...

... of the core modules and explore more specialised and niche aspects of communications. Students will have options to choose from different aspects of communication, for instance, (a) focus on marketing communications; (b) consumers and stakeholders; (c) strategic communications approach. The course features... Learn about: PR training, Communication Training, Social Change...

...Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding... Learn about: Digital Marketing, Marketing Mix, Decision Making...

...Learn why internal communications are vital to organisational success rather than the ‘poor relation’. They see how to deliver creative solutions against agreed objectives... Learn about: Media Selection, Internal Communications, Creative Solutions...

... during times of change and controversy. They explore the role of managers in internal communications... Learn about: PR training, Management Development, PR skills...

...or looking to develop a career as a professional consultative sales person. Also suitable for the more experienced sales person wishing to refresh... Learn about: Sales Training, Sales Strategy, Sales Techniques...

...Why this course? On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise... Learn about: Marketing Communications, Sustainability standards, Marketing Strategy...

...On completion of this CSR Strategy course, delegates will: Understand CSR – its history, interpretations and strategic implications Appreciate the drivers for CSR Understand the importance of key performance indicators Be able to identify their own key CSR stakeholders and devise strategies... Learn about: Business Strategy, Corporate Communications, Corporate Social Responsibility...

...Good PR strategies enable coherent communications and underpin successful PR campaigns, but they must link to the organisation’s overall aims to be useful. In this course, you will learn to set measurable objectives within your PR strategies and link these to your organisation’s operational... Learn about: Social Media, Market Research, PR Strategy...

...It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners... Learn about: Sports marketing, Sports Media, Digital Marketing...

... and agile. It's about mining new sources of customer data to create personalized communications. And it's about leveraging analytics and AI (artificial intelligence) to optimize marketing activities. In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end... Learn about: Team management, Team Building, Decision Tools...

...Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs... Learn about: Brand Management, Social Media, Digital Marketing...