Courses in Cookham

...External environment – PEST & 5 Forces analysis. Internal environment – classifying strengths and weaknesses. Coordinating the marketing audit – the SWOT/TOWS analysis... Learn about: Marketing Strategy, Brand analysis, Marketing Audit...

...in an account management role. The course is also valuable for managers and directors intending to implement a key account management strategy within their organisation... Learn about: Account management role, Account relationship, Management role...

...this challenging role. Learning outcomes Set meaningful objectives for individuals and the team as a whole. Use sales meetings to galvanise team enthusiasm and boost performance... Learn about: Forecast sales, Management pitfalls, Boost performance...

...both in the UK and abroad. Delegates will create and present their own brand. This masterclass is designed for people interested in branding and the effective... Learn about: Brand culture, Brand planning process, Brand Architecture...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Audit, Marketing Communications, Marketing plan...

...or migrating from another role. It will prove valuable to those working with marketing teams and wishing to develop a greater understanding of their activities... Learn about: Marketing Audit, Marketing plan, Marketing Mix...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Techniques, Marketing Strategy, Marketing Processes...

...knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team. Learning outcomes... Learn about: Generation process, Strategic value, Strategy story...

...to improve B2B lead handover and lead management Construct a compelling B2B digital marketing campaign Gather B2B customer insights through digital marketing... Learn about: Strategic Marketing, Digital Sales, Sales Training...