Courses in Cookham

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Brand analysis, Marketing Techniques, Marketing plan...

...in an account management role. The course is also valuable for managers and directors intending to implement a key account management strategy within their organisation... Learn about: Key Account Management, Key accounts, Account plan...

...Identify the quantity of activity required in order to achieve the sales plan. Ensure the team is doing the right things in the right way to achieve results... Learn about: Boost performance, Management pitfalls, Sales Management...

...As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This branding masterclass... Learn about: Brand Architecture, Brand creation, Branding skill...

...and ensure that they are working in harmony. Measure the results of your communications plan. Select an agency, brief them and evaluate... Learn about: Marketing plan, Marketing Strategy, Marketing Mix...

...using various channel options. Overall to be more confident when contributing to or making marketing decisions... Learn about: Marketing Communications, Marketing Tools, Marketing Techniques...

...Identifying audience desires and needs. Developing insightful communications strategies and plans. Best practice briefing and management of your agency or internal... Learn about: Marketing Processes, Marketing plan, Marketing Audit...

...Adding strategic value. Telling the strategy story... Learn about: Strategy story, Generation process, Strategic value...

...to lead generation and customer life-cycle management. Learning outcomes Learn about B2B digital marketing strategies Understanding how to apply B2B digital... Learn about: Strategic Marketing, Digital Sales, B2B digital...